News

24 Apr 2009

A Complete Rebrand for Floor Heating Online

This week has seen a new website go live for www.floorheatingonline.com the Underfloor Heating specialists, part of the Thermal Reflections Group. They are specialists in Electric Underfloor heating products and have a growing product range including Solar Paneling and Water Underfloor Heating.

Floor Heating Online came to Bronco as they needed to have an ecommerce package built specifically for their product requirements. As we build all of our ecommerce systems in house we can make them very flexible to fit with the individual requirements of each client. We don't have one solution that you have to fit into, as Floor Heating Online found out.

Initially we suggested a complete overhaul of the company branding, which started with a brand new logo and site design. The old site had started to look dated and they wanted to appeal to a wider target market with their new range of products. The home page incorporates their key messages that they want to promote, the Free Delivery and the Same Day despatch with is important for online shoppers these days. There are easy entry points on the home page to get into the categories and products which providing a good introduction to the benefits of under floor heating. There is also a Blog integrated into the site for all of the latest news and information on installation.

One of the main functionality of the site for users that are new to under floor heating is the Interactive House as it gives the users the chance to select the Room, Floor Finish, Floor Construction and the Size of the room and the system will provide the customer with the options available to them, with and without insulation. For the regular customers in the trade there is the ability to set up an account on the site so that they can see their order history, save baskets and store personal details to make the checkout process easy.

The products that Floor Heating Online sell are based on cable and mat kits which have many different uses around the home, but it is important to be able to provide information specifically to Conservatory heating as well as Bathroom heating. The kits are priced depending on the size that is bought so each product page has a comprehensive section of prices and specifications of the kits. The product backend has to cope with the variations of each product and each size variation, as well as being easy to use.

The administrative backend of the site has a full order processing system which also allows Floor Heating Online to edit the orders once they have been processed in case a customer may have missed off some components that they might need or measured the room size incorrectly. The levels of customer service at Floor Heating Online are very high so this flexibility needed to be reflected in the backend.

Since the site has gone live it has received a great deal of praise and compliments from their existing customers, and they have already seen an upturn in orders as the site has increased the overall conversion rate.

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