Case Study

Improving student interaction and engagement for My Voucher Codes

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Client

My Voucher Codes is the leading voucher, coupon and discount deals website in the UK.

Challenge

The objective for this campaign was to improve student interaction and engagement and generate PR coverage for My Voucher Codes by covering key issues for parents and students arising around higher education. The aim was for My Voucher Codes to be an authority on money issues covering a range of aspects including education.

Strategy

Research from My Voucher Codes suggested that a wide selection of their user groups covered parents and students. With this in mind, we wanted to create a campaign which was not just newsworthy but also something their key demographics would be interested in. We worked with My Voucher Codes on an important study covering education in the UK with the main points focused on money management and costs of education, in conjunction with their Student Bunker advice page.

We surveyed parents and students in the UK, creating four press releases which covered:

“Students are one of the largest demographics who use our site, we wanted to be able to positively engage and work with them on issues of the day which are major concerns. The topics covered in the surveys worked well, because of the nature of the subjects, students were happy to share their experiences and discuss their thoughts and feelings. We were really pleased with the coverage gained but also the involvement and interest from students themselves, with the topics that got them talking.”

– Chris Reilly, Managing Director of My Voucher Codes

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Results

These press releases ran from the start of the school year in September 2015 to July 2016 and we secured over 45 pieces of coverage in national and trade press as well as online websites and blogs. The extensive coverage included;

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