{"id":12296,"date":"2025-07-09T09:40:53","date_gmt":"2025-07-09T08:40:53","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=12296"},"modified":"2025-10-21T16:04:49","modified_gmt":"2025-10-21T15:04:49","slug":"9-ways-to-boost-your-website-traffic","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/9-ways-to-boost-your-website-traffic\/","title":{"rendered":"9 Proven Ways To\u00a0Increase Website Traffic\u00a0in 2025"},"content":{"rendered":"\n<p>Driving&nbsp;website visitors&nbsp;to your site is essential for a strong&nbsp;online presence. A stylish design is a great start, but you need people to see that design! Whether you\u2019re a&nbsp;small business owner, a&nbsp;local business, or you run your own blog, learning how to<strong>&nbsp;<\/strong>increase website traffic&nbsp;is vital.<\/p>\n\n\n\n<p>There are plenty of methods to boost&nbsp;web traffic, and no one can say for certain which the&nbsp;best way&nbsp;for you will be. We always say that you shouldn&#8217;t have all your eggs in one basket, so a&nbsp;great way&nbsp;to do it is to keep a careful balance of spending a bit of time on everything without spreading your skills too thin. For some companies, SEO might be the best method to secure&nbsp;potential customers&nbsp;over a sustained period of time; for others, the quick wins of social ads might be a winner. It&#8217;s a&nbsp;good idea&nbsp;to research your industry or niche first as well as considering your goals &#8211; are you just looking to&nbsp;increase website traffic&nbsp;for visitors to boost&nbsp;brand awareness&nbsp;or to increase your ad revenue, or are you wanting customers in a shopping mindset?<\/p>\n\n\n\n<p><strong>Read more: <\/strong><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/how-google-ai-overviews-ai-mode-will-impact-your-traffic-in-search\/\">How Google AI Overviews &amp; AI Mode Will Impact Your Traffic in Search<\/a><\/p>\n\n\n\n<p id=\"isPasted\">In this detailed guide, we explore nine powerful strategies, from search engine optimisation to&nbsp;social media marketing, packed with&nbsp;best practices,&nbsp;free tool&nbsp;suggestions, as well as some examples and case studies, directly from our own North Yorkshire and Leeds\u2011based digital marketing agency.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/C1sXghi2Ke3AgsPMaX\" width=\"480\" height=\"360\" style=\"\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/BTTF-C1sXghi2Ke3AgsPMaX\"><\/a><\/p>\n\n\n\n<p>[Updated July 2025]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Table of Contents<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create High\u2011Quality&nbsp;Website Content<\/li>\n\n\n\n<li>Embrace&nbsp;Video Content<\/li>\n\n\n\n<li>Leverage Organic&nbsp;Social Media Marketing&nbsp;&amp; Paid Social Ads<\/li>\n\n\n\n<li>Prioritise&nbsp;Search Engine Optimization&nbsp;(SEO)<\/li>\n\n\n\n<li>Build High\u2011Authority Backlinks<\/li>\n\n\n\n<li>Harness&nbsp;Email Marketing<\/li>\n\n\n\n<li>Use Digital PR &amp; Local Case Studies<\/li>\n\n\n\n<li>Strengthen&nbsp;Internal Links&nbsp;&amp; UX<\/li>\n\n\n\n<li>Optimise User Interface &amp; Mobile Experience<\/li>\n\n\n\n<li>Bonus:&nbsp;QR Code&nbsp;Strategies<\/li>\n\n\n\n<li>Local Agency Strategy &#8211; Spotlight Case Study<\/li>\n\n\n\n<li>Tracking Your Progress with&nbsp;Google Analytics&nbsp;&amp; Search Console<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">1. Create High\u2011Quality&nbsp;Website Content<\/h2>\n\n\n\n<p>A foundation of high\u2011quality&nbsp;web content&nbsp;is indispensable. Aim for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In\u2011depth&nbsp;blog posts&nbsp;answering common<strong>&nbsp;<\/strong>search terms.<\/li>\n\n\n\n<li>Educational<strong>&nbsp;<\/strong>landing pages&nbsp;optimised for long\u2011tail keywords.<\/li>\n\n\n\n<li>Specialised guides (for example, \u201cSEO for Leeds local businesses\u201d).<\/li>\n\n\n\n<li>Employee quotes, client stories, and company updates.<\/li>\n<\/ul>\n\n\n\n<p>A healthy&nbsp;content strategy&nbsp;means consistently publishing<strong>&nbsp;<\/strong>new content&nbsp;that meets your&nbsp;target audience\u2019s needs, making it easier to rank for&nbsp;relevant keywords, improve click\u2011through rate, and capture&nbsp;organic search traffic.<\/p>\n\n\n\n<p>The key factor is to also make sure that you are publishing&nbsp;engaging content. Your users&#8217; on site experience needs to be worthwhile. And don&#8217;t forget that not all website traffic is equal! While organic&nbsp;search engine results, for example, might drive you a high number of visitors, they might not be the type of users that will convert.&nbsp;<\/p>\n\n\n\n<p><strong>Read more: <a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/boosting-your-seo-with-old-content\/\">Boosting your SEO with Old Content<\/a><\/strong><\/p>\n\n\n\n<p id=\"isPasted\">Let\u2019s say two websites are targeting the keywords:&nbsp;<strong>\u201c<\/strong>organic baby clothes UK<strong>\u201d<\/strong>. Both rank for the same&nbsp;search terms, but their content is tailored to different user intents.<\/p>\n\n\n\n<p><strong>Baby Clothes Retailer Website (Intent: Buy Now)<\/strong><\/p>\n\n\n\n<p>This e-commerce site is focused on converting visitors into customers. Their content includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A product landing page with a clear layout of baby clothes by size, colour, and material.<\/li>\n\n\n\n<li>Information on fabrics, such as GOTS-certified organic cotton or bamboo blends.<\/li>\n\n\n\n<li>Reviews, trust badges, and secure checkout options to increase&nbsp;click-through rate&nbsp;and conversion.<\/li>\n\n\n\n<li>A&nbsp;discount code&nbsp;for first-time buyers to boost purchases.<\/li>\n<\/ul>\n\n\n\n<p>The&nbsp;target audience&nbsp;is a parent or gift-buyer ready to make a purchase, they&#8217;re after a quick and&nbsp;easy way&nbsp;to shop for high-quality baby clothes.<\/p>\n\n\n\n<p><strong>Parenting Blog Post (Intent: Research and Learn)<\/strong><\/p>\n\n\n\n<p>This blog post is designed for people who want to understand their organic baby clothes options before making a decision. Their content includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An in-depth guide titled \u201cWhy Organic Baby Clothes Are Worth It (+ Our Top UK Picks)\u201d.<\/li>\n\n\n\n<li>A breakdown of the types of fabric to avoid and which certifications to look for.<\/li>\n\n\n\n<li>Links to multiple brands with pros and cons (including the retailer above).<\/li>\n\n\n\n<li>Advice on sizing, how fast babies grow, and how to choose the right wardrobe essentials.<\/li>\n<\/ul>\n\n\n\n<p>The&nbsp;target audience&nbsp;is a parent doing research &#8211; they\u2019re looking for&nbsp;useful information&nbsp;before they commit to buying.<\/p>\n\n\n\n<p><strong>Why It Matters<\/strong><\/p>\n\n\n\n<p>This example shows how two websites targeting the same keyword can succeed by creating different&nbsp;types of content&nbsp;based on user intent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The retail site is designed for transactional intent: visitors want to buy.<\/li>\n\n\n\n<li>The blog is designed for informational intent: visitors want to learn.<\/li>\n<\/ul>\n\n\n\n<p>Both are using&nbsp;high-quality content, but aligned with different stages of the buying journey. By understanding what your&nbsp;website visitors&nbsp;are really looking for, you can better optimise your&nbsp;web pages, boost&nbsp;organic traffic, and ultimately increase&nbsp;page views&nbsp;and conversions.<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong>&nbsp;Use&nbsp;keyword research tools&nbsp;(e.g., SEMrush, Ahrefs, RankIQ) to identify low\u2011competition&nbsp;target keywords&nbsp;and popular&nbsp;related terms&nbsp;like \u201cSEO agency Leeds rates\u201d or \u201cPPC agency North Yorkshire\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2023\/03\/IMG_20211026_161454.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"495\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2023\/03\/IMG_20211026_161454-1080x495.jpg\" alt=\"\" class=\"wp-image-12015\" srcset=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2023\/03\/IMG_20211026_161454-1080x495.jpg 1080w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2023\/03\/IMG_20211026_161454-300x138.jpg 300w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2023\/03\/IMG_20211026_161454-768x352.jpg 768w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2023\/03\/IMG_20211026_161454-1536x704.jpg 1536w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2023\/03\/IMG_20211026_161454.jpg 1920w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Embrace&nbsp;Video Content<\/h2>\n\n\n\n<p>The rise of&nbsp;video content&nbsp;continues, it&#8217;s now a must for engaging&nbsp;social networks. Businesses can see incredible results by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating series. For example, for an agency you could create a series like \u201cSEO Tips from Leeds Experts\u201d that answer&nbsp;long-tail keywords&nbsp;in an approachable format.<\/li>\n\n\n\n<li>Sharing behind-the-scenes glimpses, such as a \u201cDay in the Life at a Yorkshire Agency\u201d or short explainer videos introducing services like&nbsp;Google Ads&nbsp;or&nbsp;technical SEO.<\/li>\n\n\n\n<li>Embedding YouTube videos into your&nbsp;blog posts&nbsp;or&nbsp;landing pages&nbsp;to improve dwell time and add extra value to your&nbsp;web content.<\/li>\n<\/ul>\n\n\n\n<p id=\"isPasted\">We know&nbsp;video content&nbsp;is rapidly becoming people\u2019s preferred way to consume&nbsp;engaging content. It\u2019s also a&nbsp;great way&nbsp;to showcase your products or services in action. Beyond sales, it helps to build trust, demonstrate your expertise, and humanise your brand.<\/p>\n\n\n\n<p><strong>Read more<\/strong>\u200b:<strong>&nbsp;<a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/the-benefits-of-video-marketing-and-how-to-get-started\/\">The Benefits of Video Marketing and How to Get Started<\/a><\/strong><\/p>\n\n\n\n<p>You can film casual \u201cmeet the team\u201d introductions or go all-in with&nbsp;thought leader&nbsp;interviews and campaign recaps, either way, it strengthens your&nbsp;social media presence&nbsp;and drives&nbsp;website visitors&nbsp;to explore more.<\/p>\n\n\n\n<p>Amazingly, when optimised with&nbsp;relevant keywords, your videos can now not only appear in Google&nbsp;search results, but also rank highly in the video carousel, particularly if hosted on a&nbsp;YouTube channel.&nbsp;<a href=\"https:\/\/zight.com\/blog\/video-marketing-statistics\/\">Zight claims<\/a>&nbsp;that&nbsp;video content&nbsp;can increase organic website traffic by 157% and conversion rates by 85%!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Leverage Organic&nbsp;Social Media Marketing&nbsp;&amp; Paid Social Ads<\/h2>\n\n\n\n<p>A strong&nbsp;social media presence&nbsp;is vital in 2025. Social media posting and running ads can significantly increase the number of visitors to your website and establish your business as active and one which provides&nbsp;helpful content.<\/p>\n\n\n\n<p><strong>Read more:&nbsp;<\/strong><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/15-social-media-tasks-in-15-minutes\/\"><strong>15 Social Media Tasks You Can Do In 15 Minutes<\/strong><\/a><\/p>\n\n\n\n<p>Here\u2019s how we use&nbsp;<a href=\"https:\/\/www.bronco.co.uk\/what-we-do\/social-media-management.html\">social media marketing<\/a>&nbsp;to drive website traffic for our clients:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimise<strong>&nbsp;<\/strong>social media profiles<strong>&nbsp;<\/strong>with branded banners, contact info, and links.<\/li>\n\n\n\n<li>Share&nbsp;useful content&nbsp;that people really need to click through on as part of our clients&#8217; regular organic&nbsp;social media posts.<\/li>\n\n\n\n<li>Run targeted social ad campaigns to hit the&nbsp;right people&nbsp;at the right time. Whether the goal is to increase traffic to your&nbsp;own content, boost conversions, or simply to build trust, social media is a&nbsp;good place&nbsp;for this.<\/li>\n<\/ul>\n\n\n\n<p id=\"isPasted\">With 2.6 billion users on Facebook, 1.4 billion on Instagram, and 1.8 billion on TikTok, maintaining activity is essential to keep you in front of your&nbsp;target audience&#8217;s eyes and at the forefront of their minds when they go to make a purchase.<\/p>\n\n\n\n<p>Plus Facebook ads are such a quick win! We love switching on a client&#8217;s perfectly designed and optimised social ads and just watching the clicks and conversions roll in &#8211; it&#8217;s so satisfying! Especially when you&#8217;ve got a client who&#8217;s ROAS averages around 7.5x ad spend on a consistent basis, with spikes .&nbsp;<a href=\"https:\/\/www.bronco.co.uk\/what-we-do\/paid-social-media.html\">Facebook ads for ecommerce businesses<\/a>&nbsp;are our favourite type of client, just saying!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/rankiq-prod.s3.us-east-2.amazonaws.com\/21d79c3c-d2d3-44bc-92d2-ab54b99c85dd\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Read more:&nbsp;<\/strong><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/how-to-maximise-your-facebook-ads-roi\/\"><strong>How to Maximise Your Facebook Ads ROI<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Prioritise&nbsp;Search Engine Optimization&nbsp;(SEO)<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.bronco.co.uk\/what-we-do\/search-engine-optimisation.html\">Search engine optimisation<\/a> is the long game. The key components include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-page SEO: Use your&nbsp;page title, headings (H1\u2013H3), and&nbsp;content quality&nbsp;to reflect&nbsp;target keywords.<\/li>\n\n\n\n<li>Off-page SEO: Digital PR and outreach.<\/li>\n\n\n\n<li>Technical SEO: Improve site speed, mobile friendliness, and secure hosting.<\/li>\n\n\n\n<li>Local SEO: Claim your Google My Business listing, optimise citations, and collect reviews.<\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re serious about increasing your&nbsp;organic search traffic&nbsp;(which you should be!), use&nbsp;Google Search Console&nbsp;to track keyword performance, and&nbsp;Google Analytics&nbsp;to monitor&nbsp;organic traffic&nbsp;and conversion events.<\/p>\n\n\n\n<p><strong>\u200bRead more:&nbsp;<\/strong><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/case-study\/oeco-garden-rooms-using-evergreen-content-as-a-digital-marketing-strategy\/\"><strong>Oeco Garden Rooms: Using evergreen content as a digital marketing strategy<\/strong><\/a><\/p>\n\n\n\n<p>The&nbsp;biggest challenge&nbsp;we see among clients who are struggling with SEO is the time commitment. SEO isn&#8217;t a straightforward job but does have HUGE wins. Take for example our client, Jacobs &amp; Dalton. They were a brand new business when we launched them. This is great as they were a completely clean slate, however it meant that they had no historic rankings and we had to build everything entirely from scratch. It took time, but over the course of a year, they increased their&nbsp;organic traffic&nbsp;by&nbsp;<strong>500%<\/strong>!&nbsp;<\/p>\n\n\n\n<p>As we said, this doesn&#8217;t happen overnight with SEO, which is why we always suggest a winning combination of working on increasing your search visibility with tactics like&nbsp;<a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/what-is-digital-pr-and-how-can-it-help-your-business\/\">digital PR<\/a>,&nbsp;content strategy&nbsp;and&nbsp;technical SEO&nbsp;<strong><em>alongside&nbsp;<\/em><\/strong>quick wins like Google or social ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2024\/06\/sash-gabriel-dupe.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2024\/06\/sash-gabriel-dupe-1080x810.jpeg\" alt=\"\" class=\"wp-image-12558\" srcset=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2024\/06\/sash-gabriel-dupe-1080x810.jpeg 1080w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2024\/06\/sash-gabriel-dupe-300x225.jpeg 300w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2024\/06\/sash-gabriel-dupe-768x576.jpeg 768w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2024\/06\/sash-gabriel-dupe-1536x1152.jpeg 1536w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2024\/06\/sash-gabriel-dupe-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><figcaption class=\"wp-element-caption\">Processed with VSCO with a6 preset<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Build High\u2011Authority Backlinks<\/h2>\n\n\n\n<p>Diving a little deeper into SEO for increasing your website traffic: backlinks. The&nbsp;good news&nbsp;is that it&#8217;s not just about&nbsp;guest posting&nbsp;any more!<\/p>\n\n\n\n<p>A backlink from an authoritative website boosts the credibility and ranking of your website. Here you can harness the power of&nbsp;influencer marketing&nbsp;and invite&nbsp;<a href=\"https:\/\/www.bronco.co.uk\/what-we-do\/influencer-marketing.html\">influencers<\/a>&nbsp;to guest blog for you, collaborate with them, and aim for high-authority media outlets to feature your content. This style of outreach and digital PR strategy is brilliant as it not only boosts your website&#8217;s SEO value, but it can also drive direct traffic when you find just the&nbsp;right place&nbsp;to feature your brand!<\/p>\n\n\n\n<p>Google also loves you following their E-E-A-T (Experience, Expertise, Authoritativeness, Trust) guidelines. For example, a&nbsp;thought leader&nbsp;case study published in regional press can generate strong backlinks as it positions your brand as an expert, as well as traffic.&nbsp;<\/p>\n\n\n\n<p><strong>Read more:&nbsp;<\/strong><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/how-to-stop-an-seo-decline\/\"><strong>How to Stop an SEO Decline<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Harness&nbsp;Email Marketing<\/h2>\n\n\n\n<p>Email marketing&nbsp;is still an exceptionally powerful channel, and it&#8217;s a very quick win once you have a well-engaged mailing list.&nbsp;<\/p>\n\n\n\n<p>By using&nbsp;email marketing, you&#8217;re hitting your customers with a notification that they&#8217;ll inevitably see in some way, and if you do it effectively they&#8217;ll click through.&nbsp;<\/p>\n\n\n\n<p><strong>Real Life Example<\/strong><\/p>\n\n\n\n<p>For one of our ecommerce clients,&nbsp;email marketing&nbsp;worked best around sale times, especially in Q4. Promoting a sale via an email campaign saw a minimum of 26% uplift in purchases compared to when there wasn&#8217;t an email accompanying our other&nbsp;marketing strategies, and up to a 41% increase in website traffic! During one of these campaigns, despite the promotion giving customers 15% off, the client actually saw their customers&#8217; purchase value increase &#8211; more than enough to cover the decrease in profit that the discount took off! In real terms, this meant that, for example, a customer would normally purchase a basket of an average of \u00a348.60, but the purchases from the sale resulted in the average basket value increasing to \u00a362.40, meaning even with the 15% discount, the average order value had increased by 8.6%!<\/p>\n\n\n\n<p><strong>Read more:&nbsp;<\/strong><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/how-to-achieve-more-interactions-and-clicks-throughs-in-your-email-distributions\/\"><strong>How to achieve more interactions and clicks throughs in your email distributions<\/strong><\/a><\/p>\n\n\n\n<p>Here are some top ways you can use&nbsp;email marketing&nbsp;to&nbsp;increase website traffic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a&nbsp;free guide&nbsp;(for example, \u201cTop 10 SEO Tips for UK SMEs\u201d) as a lead magnet to build an email list of engaged users.<\/li>\n\n\n\n<li>Use pop-ups offering eBooks or&nbsp;discount code&nbsp;sign-ups on your website.<\/li>\n\n\n\n<li>Create a strategy of&nbsp;email newsletters&nbsp;that provides what your customers actually want. No content for the sake of content!<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip:<\/strong>&nbsp;Segment your list by services or products, for example (and we keep using these agency based ones as it&#8217;s what we know best!), clients interested in&nbsp;search engine optimization&nbsp;or PPC\/paid ads agencies in Leeds, to improve relevance and engagement to a particular list &#8211; that way they won&#8217;t unsubscribe if they receive an email that&#8217;s slightly off topic for them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Use Digital PR &amp; Local Case Studies<\/h2>\n\n\n\n<p id=\"isPasted\"><a href=\"https:\/\/www.bronco.co.uk\/what-we-do\/digital-pr.html\">Digital PR<\/a>&nbsp;builds&nbsp;<strong>\u200b<\/strong>brand awareness&nbsp;and&nbsp;web traffic&nbsp;simultaneously:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publish press releases on local news portals.<\/li>\n\n\n\n<li>Showcase case study successes, like we have with Jacobs &amp; Dalton (see below!).<\/li>\n\n\n\n<li>Round up expert commentary on trends.<\/li>\n\n\n\n<li>\u200bStart your own trend! Here&#8217;s how we launched&nbsp;<a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/how-we-launched-a-new-trend-in-digital-pr-the-original-instagrammable-case-study\/\">the original Instagrammable trend<\/a>\u200b for one of our clients!<s>\u200b<\/s><\/li>\n<\/ul>\n\n\n\n<p>Highlighting positive reviews and collaborations with&nbsp;industry influencers&nbsp;positions you as a trusted authority regionally.<\/p>\n\n\n\n<p><strong>Read more:&nbsp;<\/strong><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/what-is-digital-pr-and-how-can-it-help-your-business\/\"><strong>What is Digital PR and How Can it Help Your Business?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. PPC &amp;&nbsp;Google Ads<\/h2>\n\n\n\n<p id=\"isPasted\">While SEO lays the foundation for long-term&nbsp;organic search traffic, <a href=\"https:\/\/www.bronco.co.uk\/what-we-do\/paid-search.html\">pay-per-click (PPC) advertising<\/a> is the fast track to&nbsp;website visitors, especially if you&#8217;re a&nbsp;small business owner&nbsp;looking for immediate results.<\/p>\n\n\n\n<p>We often find that the&nbsp;best way&nbsp;to generate fast, qualified traffic is to combine SEO and PPC, particularly for clients in highly competitive spaces like e-commerce or local services. Platforms like&nbsp;Google Ads&nbsp;allow you to target the&nbsp;right people&nbsp;based on&nbsp;search terms, location, behaviour, and even the time of day.<\/p>\n\n\n\n<p><strong>Read more:&nbsp;<\/strong><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/writing-a-successful-google-ad\/\"><strong>The Do\u2019s and Don\u2019ts of Writing a Successful Google Ad<\/strong><\/a><\/p>\n\n\n\n<p>Here\u2019s how we make it work for our clients:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target the&nbsp;right keywords: Not just high-volume keywords, but high-intent ones like \u201cemergency plumber in Leeds\u201d or \u201cbuy oak tables UK.\u201d<\/li>\n\n\n\n<li>Craft compelling ad copy: The copy should be clear, urgent, and match user intent, with phrases like \u201cnext-day delivery\u201d or \u201cfree guide.\u201d<\/li>\n\n\n\n<li>Design effective&nbsp;landing pages: Every ad should direct to a dedicated landing page with a clear CTA (call to action). This improves quality score, lowers CPC, and increases conversions.<\/li>\n\n\n\n<li>Use extensions to boost visibility: We always add sitelinks, callouts, location data, and structured snippets to make ads more informative.<\/li>\n\n\n\n<li>Track everything: From conversions to&nbsp;page views, we hook up campaigns with&nbsp;Google Analytics&nbsp;and&nbsp;Google Search Console&nbsp;to monitor&nbsp;site\u2019s performance&nbsp;and ROI.<\/li>\n<\/ul>\n\n\n\n<p>The&nbsp;Google ads&nbsp;method can be a bit of a minefield for beginners though, so we&#8217;d recommend starting slow and following the&nbsp;best practices&nbsp;&#8211; and&nbsp;<a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/stop-why-you-shouldnt-blindly-implement-google-ads-recommendations\/\">don&#8217;t always listen to Google&#8217;s advice<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Optimise User Interface &amp; Mobile Experience<\/h2>\n\n\n\n<p>A smooth, responsive site improves&nbsp;user experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplify navigation menus for easy discovery of your core pages.<\/li>\n\n\n\n<li>Compress images and minimise JavaScript to boost load times.<\/li>\n\n\n\n<li>Test across&nbsp;mobile devices&nbsp;to ensure consistency.<\/li>\n<\/ul>\n\n\n\n<p>A better UX leads to higher&nbsp;page views, lower bounce rates, and improved conversion rates from&nbsp;organic traffic.&nbsp;<\/p>\n\n\n\n<p><strong>Read more:&nbsp;<\/strong><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/why-consider-a-custom-built-website-in-2025\/\"><strong>Why Consider a Custom-Built Website in 2025?<\/strong><\/a><\/p>\n\n\n\n<p>Poor&nbsp;user experience&nbsp;is a really&nbsp;easy way&nbsp;to lose out on traffic if someone simply can&#8217;t navigate around your site! Sometimes all it takes it looking at it through your customer&#8217;s eyes, and sometimes you need a&nbsp;<a href=\"https:\/\/www.bronco.co.uk\/what-we-do\/website-design.html\">web design agency<\/a>&nbsp;to take a look with a fresh pair of eyes for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus:&nbsp;QR Code&nbsp;Strategies<\/h2>\n\n\n\n<p>Engage event attendees or local events with QR codes linking to&nbsp;landing pages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Example: A Leeds Business Expo booth linking to a \u201cfree SEO audit form\u201d.<\/li>\n\n\n\n<li>Add QR codes on printed flyers for your \u201cFree PPC guide for North Yorkshire SMEs\u201d.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Yorkshire Agency Strategy &#8211; Spotlight Case Study: Jacobs &amp; Dalton<\/h2>\n\n\n\n<p>Bronco partnered with Jacobs &amp; Dalton, a Yorkshire-based sheepskin company. Our full-service digital marketing campaign combined&nbsp;on-page SEO, PPC,&nbsp;content marketing, digital PR, social ads, organic social media strategy and web design.<\/p>\n\n\n\n<p id=\"isPasted\"><strong>Read more:&nbsp;<\/strong><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/case-study\/full-service-digital-marketing\/\"><strong>Taking a Brand New Unknown Business to Number One with Full Service Digital Marketing<\/strong><\/a><\/p>\n\n\n\n<p>This campaign showed the power of combining&nbsp;on-page SEO,&nbsp;social media marketing,&nbsp;email marketing,&nbsp;technical SEO, and digital PR &#8211; a strategy any Yorkshire SEO agency would be proud of!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2022\/06\/Social-media-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"799\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2022\/06\/Social-media-blog.jpg\" alt=\"\" class=\"wp-image-7253\" srcset=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2022\/06\/Social-media-blog.jpg 940w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2022\/06\/Social-media-blog-300x255.jpg 300w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2022\/06\/Social-media-blog-768x653.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tracking Your Progress with&nbsp;Google Analytics&nbsp;&amp;&nbsp;Search Console<\/h2>\n\n\n\n<p>To know that your strategy for increasing website traffic is working, you do need to do a bit (or sometimes a lot!) of analysis and tweaking to keep everything running as smoothly as it should be.<\/p>\n\n\n\n<p>Use&nbsp;Google Analytics&nbsp;to track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page views&nbsp;and engagement rates<\/li>\n\n\n\n<li>Audience location and device usage<\/li>\n\n\n\n<li>(Goal-based) conversion tracking<\/li>\n<\/ul>\n\n\n\n<p>Use&nbsp;Google Search Console&nbsp;to monitor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions and clicks on high-volume keywords<\/li>\n\n\n\n<li>Average position in SERPs<\/li>\n\n\n\n<li>Search terms&nbsp;driving traffic and potential gaps<\/li>\n<\/ul>\n\n\n\n<p>You can set up alerts for changes in indexing, or high-performing&nbsp;long-tail keywords, allowing you to refine your&nbsp;content marketing&nbsp;and SEO tactics continually.<\/p>\n\n\n\n<p><strong>Read more<\/strong>: <a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/the-benefits-of-generative-engine-optimisation-geo-for-your-business\/\">The Benefits of Generative Engine Optimisation (GEO) for Your Business<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Takeaways<\/h3>\n\n\n\n<p>Growing&nbsp;web traffic&nbsp;isn\u2019t about a silver bullet &#8211; it\u2019s the sum of strategic, consistent action:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publish&nbsp;high-quality content&nbsp;tailored to your&nbsp;target audience<\/li>\n\n\n\n<li>Optimise for&nbsp;search engines&nbsp;and local queries<\/li>\n\n\n\n<li>Use multiple channels\u2014social networks, PPC,&nbsp;email marketing, and digital PR<\/li>\n\n\n\n<li>Bridge offline and online with QR codes<\/li>\n\n\n\n<li>Track everything using&nbsp;Google Analytics&nbsp;and Search Console<\/li>\n<\/ul>\n\n\n\n<p>Focus on your&nbsp;target audience, track your results using tools like&nbsp;Google Analytics, and never stop creating&nbsp;original content. That\u2019s the long-term formula for success.<\/p>\n\n\n\n<p>Need help? <a href=\"https:\/\/www.bronco.co.uk\/get-in-touch.html\">We\u2019re here to support&nbsp;business owners<\/a>&nbsp;looking to grow traffic, visibility, and authority.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Driving&nbsp;website visitors&nbsp;to your site is essential for a strong&nbsp;online presence. A stylish design is a great start, but you need people to see that design! Whether you\u2019re a&nbsp;small business owner, a&nbsp;local business, or you run your own blog, learning how to&nbsp;increase website traffic&nbsp;is vital. There are plenty of methods to boost&nbsp;web traffic, and no one [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":12295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"class_list":["post-12296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-and-pr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/12296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/comments?post=12296"}],"version-history":[{"count":10,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/12296\/revisions"}],"predecessor-version":[{"id":12963,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/12296\/revisions\/12963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media\/12295"}],"wp:attachment":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media?parent=12296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/categories?post=12296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}