{"id":12509,"date":"2025-06-26T12:18:25","date_gmt":"2025-06-26T11:18:25","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=12509"},"modified":"2025-06-23T08:43:03","modified_gmt":"2025-06-23T07:43:03","slug":"are-you-wasting-your-ppc-budget-by-not-following-up","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/are-you-wasting-your-ppc-budget-by-not-following-up\/","title":{"rendered":"Are You Wasting Your PPC Budget by Not Following Up?"},"content":{"rendered":"\n

You’re running paid ads on Google and driving traffic to your site. Great, your products or services are getting visibility, hopefully from interested consumers. But there’s still a question: what happens after the click?<\/strong><\/p>\n\n\n\n

Too often, we see businesses spend money on PPC without having any kind of follow-up strategy in place. This means that when clicks happen but a user doesn’t take action on your site, they’re gone – never to be seen again. <\/p>\n\n\n\n

If you don’t have a plan for what comes next; no retargeting, no lead capture etc, you\u2019re not getting the most out of your spend. <\/p>\n\n\n\n

Why Follow-Up Matters<\/h4>\n\n\n\n

Unless you’re driving extremely low-funnel traffic, a single click from a user rarely leads to a conversion. Most users need multiple touchpoints with your brand before they’re ready to take action; especially if you’re in a competitive market or offering a product that requires a lot of consideration. <\/p>\n\n\n\n

Without solid follow-up, your funnel is like a leaky bucket and your cost-per-conversion climbs. <\/p>\n\n\n\n

Two Simple But Effective Journey Examples<\/h4>\n\n\n\n

Because we like specific examples, here are a couple of user journeys to think about.<\/p>\n\n\n\n

Service-Based Business<\/h4>\n\n\n\n
    \n
  • Click:<\/strong> A user searches for \u201clandscape gardener in Leeds\u201d and clicks your Google ad.<\/li>\n\n\n\n
  • On-Site:<\/strong> They land on a well-targeted page but aren\u2019t quite ready to get in touch; they browse for 90 seconds and then leave.<\/li>\n\n\n\n
  • Retargeting:<\/strong> Over the next week, they see your brand again on LinkedIn and in Google Display ads featuring a client testimonial or quick case study.<\/li>\n\n\n\n
  • Return Visit:<\/strong> They come back the next weekend, spend more time on the site and this time, fill in your contact form.<\/li>\n<\/ul>\n\n\n\n

    Without that retargeting layer, that initial click would\u2019ve likely gone cold as they start their Google search all over again for a company name they couldn’t quite remember.<\/p>\n\n\n\n

    Ecommerce Brand<\/h4>\n\n\n\n
      \n
    • Click:<\/strong> A customer clicks a Shopping ad for a pair of boots and adds them to their basket.<\/li>\n\n\n\n
    • On-Site:<\/strong> They get distracted and leave without completing the purchase.<\/li>\n\n\n\n
    • Follow-Up:<\/strong> An automated email goes out an hour later reminding them what they left behind, paired with a small time-sensitive discount.<\/li>\n\n\n\n
    • Conversion:<\/strong> They come back that evening and check out.<\/li>\n<\/ul>\n\n\n\n

      That abandoned cart email turned a lost sale into a win, and made the initial click worth the spend.<\/p>\n\n\n\n

      Don\u2019t Let Your Ad Spend Leak<\/h4>\n\n\n\n

      Clicks alone won\u2019t grow your business. What you do after<\/em> someone lands on your site can be the difference between success and failure.<\/p>\n\n\n\n

      We help clients build full-funnel PPC strategies that go beyond getting traffic to focus on nurturing leads, maximising conversions, and making budgets work harder.<\/p>\n\n\n\n

      From retargeting ads and email automation to on-site personalisation and smart calls-to-action, we\u2019ll help you plug the gaps and make sure your funnel is working at every stage.<\/p>\n\n\n\n

      Want to get more from your paid ads?<\/strong>
      Let\u2019s talk about how your follow-up strategy could be the missing piece.<\/p>\n","protected":false},"excerpt":{"rendered":"

      You’re running paid ads on Google and driving traffic to your site. Great, your products or services are getting visibility, hopefully from interested consumers. But there’s still a question: what happens after the click? Too often, we see businesses spend money on PPC without having any kind of follow-up strategy in place. This means that […]<\/p>\n","protected":false},"author":29,"featured_media":12510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"class_list":["post-12509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-and-pr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/12509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/comments?post=12509"}],"version-history":[{"count":1,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/12509\/revisions"}],"predecessor-version":[{"id":12511,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/12509\/revisions\/12511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media\/12510"}],"wp:attachment":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media?parent=12509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/categories?post=12509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}