{"id":1549,"date":"2015-04-27T12:13:09","date_gmt":"2015-04-27T11:13:09","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=1549"},"modified":"2015-04-27T16:47:18","modified_gmt":"2015-04-27T15:47:18","slug":"advertisement-causes-social-backlash-for-protein-world","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/advertisement-causes-social-backlash-for-protein-world\/","title":{"rendered":"Advertisement Causes Social Backlash for Protein World"},"content":{"rendered":"

This weekend Protein World hit the headlines due to their latest advertising campaign which has been running on boards on throughout the London Underground.\u00a0The image has caused anger online and seen the company face online and social backlash.\u00a0 It has also seen an online petition set up calling for the removal of the advertisement.<\/p>\n

The advert featuring a slim, toned woman in a bikini alongside the question – “Are you beach body ready?”<\/p>\n

\"Are<\/a><\/p>\n

Image courtesy of Protein World<\/a><\/p>\n

For many of the millions who use the London Underground daily, they probably wouldn\u2019t have given this advert a thought other than thinking they should get to the gym. However others have taken offence at what example they feel this advert is setting.<\/p>\n

Thousands have spoken out against the sexist and body shaming nature of the advert from Protein World, so much so that there is now a change.org<\/a> petition calling for the advert to be removed with more than 40,000 signatures and growing.<\/p>\n

The company also faced social backlash, with some Twitter users questioning the nature of the advertisement to other sparking all-out war with the company.<\/p>\n

 <\/p>\n

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I committed an act of civil disobedience last week and it felt glorious @VagendaMagazine<\/a> @EverydaySexism<\/a> pic.twitter.com\/4jl8vbnulU<\/a><\/p>\n

— Miranda Fay Thomas (they\/she) (@DrMirandaFay) April 22, 2015<\/a><\/p><\/blockquote>\n