Harvey Nichols took an unusual approach in promoting their new loyalty app with a “tongue in cheek” campaign featuring shoplifters. To encourage people to sign up to their new app and to\u00a0“get freebies legally” they launched the campaign “You’ve been Harvey Nicked!\u200f” last week. It uses CCTV footage of shoplifters in action in its stores disguising their faces with animated characters.<\/p>\n
The videos show that shoplifters never have a happy ending. Instead getting chased and caught by store security and showing there is a better way to get freebies; their new app, launched earlier this month. The footage used comes from the\u00a0flagship Knightsbridge store in London, and uses\u00a0100% genuine, real, honest footage created by Adam+Eve DDB.<\/p>\n
The campaign was covered on social media with\u00a0#LoveFreebies, along with\u00a0additional digital content marketing on their website<\/a>.<\/p>\n Love freebies? Get them legally with Rewards by Harvey Nichols. https:\/\/t.co\/PcqtftWwjd<\/a> #LoveFreebies<\/a><\/p>\n — Harvey Nichols (@HarveyNichols) July 13, 2015<\/a><\/p><\/blockquote>\n\n