{"id":1931,"date":"2015-09-17T15:09:06","date_gmt":"2015-09-17T14:09:06","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=1931"},"modified":"2015-09-17T15:35:06","modified_gmt":"2015-09-17T14:35:06","slug":"snapchat-should-your-brand-be-on-it","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/snapchat-should-your-brand-be-on-it\/","title":{"rendered":"Snapchat – should your brand be on it?"},"content":{"rendered":"

If I\u2019m honest all I have really ever used Snapchat for is to send random images and messages to my friends (normally at the annoyance of those around me). I hadn\u2019t really looked at the implications of Snapchat for brands and as a social media portal, well until now when I decided to learn more about this messaging app!<\/p>\n

<\/p>\n

What is Snapchat?<\/h2>\n

Snapchat is a messaging application. You can take photos and short videos, add captions, doodles or stickers to them and send to your friends. They can then view them for up to 10 seconds before \u2018poof\u2019 it disappears, although not forever! Plus it also has an instant messaging function too, the option to view stories and view content from media outlets.<\/p>\n

Did you know?<\/h2>\n

Seventy one percent of users are aged under 34, with 45% aged between 18 and 24.<\/a><\/p>\n

It is worth a reported $15 billion<\/a><\/p>\n

There are over 100 million daily active users<\/a><\/p>\n

Facebook tried to buy Snapchat but were rejected<\/a><\/p>\n

Snapchat has 4 billion video views a day<\/a><\/p>\n

Brands such as Daily Mail, Mashable, Buzzfeed and Cosmopolitan are also signed up allowing people to view content specifically created for the app, with more joining every month.<\/p>\n

\"Snapchat<\/a><\/p>\n

Popular celebrities on Snapchat include:<\/h3>\n

Kylie Jenner – @KylizzleMyNizzl<\/p>\n

Gigi Hadid – @doublegiforce<\/p>\n

Little Mix – @Littlemix_offic<\/p>\n

Rihanna – @rihanna<\/p>\n

Charlotte Crosby – @clc_17<\/p>\n

\"Snapchat\"<\/a><\/p>\n

So should Snapchat become part of your social media marketing strategy?<\/h2>\n

Social marketing is about storytelling which Snapchat does well, brands can use it for short videos and photos as well as use it for features to become more accessible to their customers. It may require a new way of thinking from brands and digital marketers, but there will be benefits for jumping on a band wagon early-ish (Snapchat has been around for 4 years), those already joining Snapchat have seen benefits and with the app popular with millennials, a target market who are moving away from early social networking sites such as Facebook and Twitter, it\u2019s good to keep on top of all your potential customer base.<\/p>\n

For the average business, paid advertising options on Snapchat will probably be way out of your advertising budget and really only available to big brands. However creating an account for your brand is still worth it, especially adding extra avenues for your customers to see your content. That being said, Snapchat won\u2019t be for every business, if your target market is younger age groups and your content marketing fits in social media then it\u2019s definitely worth trying out. Even if you\u2019re not sure whether you want to jump on this or not, it\u2019s still worth signing your brand up and getting a placeholder account on Snapchat, ensuring you don\u2019t have anyone else using it. Make sure it\u2019s branded up and ready to go once or if you\u2019re ready to start using it.<\/p>\n

Find me on Snapchat: hannah_corlett<\/p>\n","protected":false},"excerpt":{"rendered":"

If I\u2019m honest all I have really ever used Snapchat for is to send random images and messages to my friends (normally at the annoyance of those around me). I hadn\u2019t really looked at the implications of Snapchat for brands and as a social media portal, well until now when I decided to learn more […]<\/p>\n","protected":false},"author":4,"featured_media":1933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,3,9],"class_list":["post-1931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-social-media","category-content-and-pr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/1931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/comments?post=1931"}],"version-history":[{"count":0,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/1931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media\/1933"}],"wp:attachment":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media?parent=1931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/categories?post=1931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}