![\"team_close_davidnaylor\"](\"\/our-ideas\/wp-content\/uploads\/2016\/01\/team_close_davidnaylor.jpg\")
<\/a><\/p>\nGoogle will fix the hacked sites that optimise for image search, for example, the search term “Nike Roshe Shoe<\/a>” shows lots of hacked sites which redirect off to the attackers websites. I think we’ll also see the Personalised and Local SERP’s\u00a0will improve to the point that long and short click will affect\u00a0the results local to you.<\/p>\n Google will lose a big EU law suit, which will have devastating effects on web search and mobile – around privacy. We’ll also see\u00a0Google continue\u00a0\u00a0to ignore fixing the issues in paid search and will still allow bottom feeders to push up CPC.<\/p>\n A few other quick fire predictions:<\/p>\n SEO importance is likely to grow considerably this year due to Google’s realtime<\/em> algorithms growing more and more intelligent \u2013 sites will be punished for bad practice much quicker; forcing change. On the flip side, it may allow for faster testing and validation or changes.<\/p>\n Potentially a lot of site clean ups to be generated!!<\/p>\n I believe Google will continue their knowledge graph integrations into the search results pages as well as move into further Comparison markets, such as Holidays, perhaps.<\/p>\n Data science will also begin to become more apparent with marketers exploring machine learning and data analytics to reduce churn, apply discount targeting and adopt customer segmentation, among much more.<\/p>\n Site speed and mobile friendliness will continue to be a big focus for Google and a stronger ranking factor.<\/p>\n\n
Matt<\/h2>\n
<\/a><\/p>\nCraig<\/h2>\n
<\/a><\/p>\nRory<\/h2>\n