{"id":4669,"date":"2017-12-12T09:21:38","date_gmt":"2017-12-12T09:21:38","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=4669"},"modified":"2020-07-07T09:25:01","modified_gmt":"2020-07-07T08:25:01","slug":"digital-marketing-in-2017-and-2018-our-review","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/digital-marketing-in-2017-and-2018-our-review\/","title":{"rendered":"Digital Marketing in 2017 and 2018 – Our review"},"content":{"rendered":"

Every year there is always a new challenge to face in digital marketing, whether it’s Google updates, changes to development and websites, or marketing strategies. 2017 was no different and as a team Bronco faced a number of changes in the sector working with our clients and also as a company.<\/p>\n

This year we are trying something different for our end of year review posts and 2018 prediction posts. We’ll share just one blog post and each team member has had a single question to answer. The questions look back at challenges we have faced, something we learnt or what we want to see in 2018 as individuals and as a team.<\/p>\n

So here is the Bronco review of 2017 and what we’d like to see from 2018.<\/p>\n

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Becky<\/h4>\n

One thing you\u2019re most proud of?<\/h5>\n

That\u2019s a really tricky question to narrow it down to just one thing, as it\u2019s been another year of evolution in the company as the industry adapts and changes. I would have to say though that overall I am really proud of the team. There have been so many times this year that the team has had to support each other and for everyone to step up. It\u2019s been a tough year for many on a personal level and the importance of having a strong team around you can\u2019t be underestimated to get you through.<\/p>\n

I\u2019m so proud of how the team has embraced the challenges this year on a fitness level too, especially the day back in March when I suggested we enter the Tough Mudder. From there it\u2019s snowballed and going to the gym and getting fit has brought the team much closer together, but also has huge health benefits too. I for one am the fittest I have ever been and feeling great for it.<\/p>\n

The team is the backbone of the company, it\u2019s where our resilience comes from. Every year that goes by we rack up more time served with over half the team surpassing or getting close to their decade of service. Quite staggering really, and it makes me very proud to be part of this journey and part of the team.<\/p>\n

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Dave<\/h4>\n

Name one thing that has disrupted the industry in 2017<\/h5>\n

This year has been yet another one where Google has threatened things like Mobile First, where if your site wasn\u2019t super quick and didn\u2019t have the right viewports you would disappear from the SERPS. Also HTTPS warnings in Chrome where if you didn\u2019t have a SSL Certificate that Google liked then, they would try to stop users from seeing your site in Chrome. And now their recent announcement that they are stopping the support for the AJAX crawling scheme. Don\u2019t worry though, they have given us 6 months before they end the life of so many websites.<\/p>\n

In reality the only thing Google has done in 2017 is disrupt the industry with false rumours and untruths that never seem to manifest into anything other than falsehoods.<\/p>\n

So have a merry Christmas and build websites how you want to for your customers.<\/p>\n

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Matt<\/h4>\n

There have been many changes to Google algorithms this year, which have you liked and which have you not?<\/h5>\n

Personally, I think in 2017 we\u2019ve got away with quite a limited number of major updates, many of which (touch wood) have been introduced with no adverse effect on any of our clients. Notable updates have included the mobile penalty back in January, where mobile website pop-ups would result in a bit of a hit, and Fred, an update that is believed to have impacted affiliate and low content websites. For me, these both made the Google SERP landscape significantly better.<\/p>\n

Other un-named updates have occurred through the year, particularly the one in September, and one recently in November. There\u2019s been no confirmation of what the updates intentions were, however we saw strong, positive growth following them rolling out. Can\u2019t really complain!<\/p>\n

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Sarah<\/h4>\n

What have you found most challenging in the industry in 2017?<\/h5>\n

Although not necessarily challenging, ensuring each client\u2019s campaign and website keeps pace with the industry continues to be demanding, but that\u2019s just the line of work we\u2019re used to! Ensuring websites are migrated onto HTTPS swiftly and correctly has been a big focus over the last few months, and before that, priorities centred around the mobile first index. All in all it’s been a fair year in the SEO industry, especially now updates are real time. The best way to overcome potential challenges? Plan and prepare for every eventuality!<\/p>\n

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Rory<\/h4>\n

What do you want to see in 2018?<\/h5>\n

In 2018 it would be great to see more useful information coming from Google via different social media outlets, not just Twitter, on various related topics such as updates and algorithm swings. Google blog and authority posts, not just speculation or Chinese whispers.<\/p>\n

2017 has seen more information than previous years, but since Matt Cutts left there’s been a noticeable gap in information even though we do get some updates from John Mueller. Hopefully, Danny Sullivan will be able to bridge the gap and become the public face of Google.<\/p>\n

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Ant<\/h4>\n

What SEO trends should we watch in 2018?<\/h5>\n

In terms of updates 2017 has been relatively stable. During 2018 we will most likely see: –<\/p>\n