{"id":4944,"date":"2018-04-30T10:30:46","date_gmt":"2018-04-30T09:30:46","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=4944"},"modified":"2018-04-27T09:56:01","modified_gmt":"2018-04-27T08:56:01","slug":"the-8-foundations-of-a-great-digital-media-marketing-presence","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/the-8-foundations-of-a-great-digital-media-marketing-presence\/","title":{"rendered":"The 8 foundations of a great digital media marketing presence"},"content":{"rendered":"

A digital presence doesn\u2019t just happen overnight. Everyone starts at the bottom, making connections with others in their industry or their customers, before rising through the ranks to make an impact. But you can\u2019t just go about that haphazardly hoping that something good will come out of it. Instead, there are a few necessities to maintaining a good presence online to draw customers in and keep them coming back time and again:<\/p>\n

1. A digital marketing strategy<\/h2>\n

Throwing everything at a new website isn\u2019t the way that you\u2019re going to make it online. A strategy that builds up your influence and recognition to become a market leader, expert or simply the best place to go for your products is the way you need to go.<\/p>\n

Everything mentioned in this list should be a part of your strategy \u2013 SEO, PPC, content creation, outreach, social media – but you shouldn\u2019t just be throwing your all at every one of them. You need to work out which areas your industry thrives in, who your competitors are and what they’re doing, and where your customers search for your services or products, whether that\u2019s a specific social media platform or simply a quick Google search. That way you can know where to focus your efforts to get the best results from your online presence.<\/p>\n

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2. A well-designed website<\/h2>\n

The first thing your customers notice when they land on your site is what it looks like. Even if you\u2019ve got the best prices for your products, they\u2019ll be likely to turn back around if your site was built in 1999 \u2013 people nowadays just simply don\u2019t trust sites that don\u2019t look good!<\/p>\n

It doesn\u2019t need to be a work of art – although we can help with that if that\u2019s your goal! \u2013 but it needs to be well-planned, clear, mobile friendly and designed with the customer\u2019s journey in mind. Put yourself in the shoes of someone who has just landed on your site and see it through their eyes, or get friends and families to point out any pitfalls in trying to make a purchase on your site, that way you\u2019ll be able to notice where you need to make changes.<\/p>\n

3. Social media presence<\/h2>\n

The way that we check whether a company is legit nowadays is to check out their social media. If you haven\u2019t heard of a company before or you\u2019re a bit wary about ordering from them, the first thing you do is see whether they\u2019re on Facebook, Twitter or Instagram and how active they are.<\/p>\n

Social media is also where a lot of people now spend their time online. If you can get yourself in front of their eyes in a place they trust, whether that\u2019s organically or with paid ads, your brand awareness and recognition will sky rocket.<\/p>\n

A common downfall of this though is to go in all guns blazing on every platform then experience burn out or wasted time. Only certain platforms may be relevant to your industry so find which these are and don\u2019t overdo it where you don\u2019t need to.<\/p>\n

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4. Company blog<\/h2>\n

Having a blog is one thing we recommend to all our clients. It gives them the opportunity to engage their customers with content that means something to them, to share their company news, and to create additional content that helps optimise your site better.<\/p>\n

Some ideas of types of content you can publish on a blog are: industry news updates, company press releases, videos, graphics or infographics, real life imagery from your business, downloadable PDFs and how to guides, and even eBooks.<\/p>\n

You\u2019ll want to stay away from the clickbait and offer content that is actually useful and valuable to those wanting to use your services or purchase from you. But don\u2019t give away too much, leave them hanging so you can provide the rest!<\/p>\n

5. SEO<\/h2>\n

When you\u2019re searching for a product, what\u2019s the first thing you do? If you\u2019re like the vast majority of us, you\u2019ll go to Google, type in a couple of words and hit Go.<\/p>\n

Getting your site in the first page of a Google search is absolutely key to gaining the traffic you need to get conversions. You could have the best looking website in the world, but if you\u2019re not getting people on it, you won\u2019t be making any money.<\/p>\n

SEO is a mixture of off site and on site factors, from keeping your backlink profile in check to making sure your content is using the correct keywords. If you\u2019re not well-versed in the language of SEO, it might be a little overwhelming, but it\u2019s absolutely key to maintaining an excellent online presence.<\/p>\n

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6. PPC<\/h2>\n

Pay Per Click advertising, more commonly known as PPC, is a type of display advertising, usually run by Google AdWords. This is a fantastic way of getting your brand in front of a highly targeted audience. You\u2019ll most commonly see this at the top of a Google search or in ads at the side of websites.<\/p>\n

It\u2019s an area where it\u2019s easy to get it wrong if you don\u2019t have expertise in PPC, as you might spend thousands of pounds without seeing results if you set it up wrong, but can gave hugely effective results when it\u2019s done right.<\/p>\n

7. Outreach<\/h2>\n

Finding the right audience for your content and getting your brand in front of the right eyes is key to having a good digital presence. If a digital influencer, whether a blogger or a social media influencer, who is well established with an engaged following takes an interest in your brand, you might experience a spike in conversions like none other. People trust these online influencers nowadays, whether they\u2019re celebrities or simply normal people who\u2019ve garnered a good following, and as a result, will buy based on their recommendations.<\/p>\n

Carrying out outreach isn\u2019t as easy as it seems though. You need to find the right people for your brand who have the right presence; they need to be invested in your service or product, and they need to be able to convince their following of that too. Sometimes you may need to create content for them or provide them with samples that they can show off. Incorporating this into your strategy can yield fantastic results.<\/p>\n

8. Reputation Management<\/h2>\n

Finally, online reputation management is a big part of maintaining a good digital media marketing presence nowadays. If someone is looking at your site for the first time and considering whether to use your service, they\u2019ll be likely to seek out reviews to check that they\u2019re going to get what they expect. Think of it like a restaurant \u2013 you wouldn\u2019t go in without checking TripAdvisor or having a recommendation from a friend first, and if you\u2019ve heard bad things, you\u2019ll probably choose the one across the street you\u2019ve visited many times before.<\/p>\n

It\u2019s hugely important to keep an eye on reviews, encourage customers to publish good ones and dig further into negative ones, taking feedback from them on why the customer was unhappy and what you can do about it. If you can make a return customer out of someone, make sure to do it.<\/p>\n","protected":false},"excerpt":{"rendered":"

A digital presence doesn\u2019t just happen overnight. Everyone starts at the bottom, making connections with others in their industry or their customers, before rising through the ranks to make an impact. But you can\u2019t just go about that haphazardly hoping that something good will come out of it. Instead, there are a few necessities to […]<\/p>\n","protected":false},"author":9,"featured_media":4959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"class_list":["post-4944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-and-pr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/4944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/comments?post=4944"}],"version-history":[{"count":0,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/4944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media\/4959"}],"wp:attachment":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media?parent=4944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/categories?post=4944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}