{"id":5600,"date":"2019-03-14T12:49:11","date_gmt":"2019-03-14T12:49:11","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=5600"},"modified":"2019-03-14T12:49:11","modified_gmt":"2019-03-14T12:49:11","slug":"google-update-march-2019-florida-2","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/google-update-march-2019-florida-2\/","title":{"rendered":"Google Update March 2019 &#8211; Florida 2"},"content":{"rendered":"<p>In the rollercoaster world of search marketing, we\u2019ve had news of a new update labelled \u201cFlorida 2.\u201d This new update, which has been called a big and important broad core update has caused quite the shake-up from reports so far, so what do we know?<\/p>\n<p>Well, so far\u2026 That it\u2019s official, as announced by Google Search Liaison.<\/p>\n<div align=\"center\">\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we\u2019ve covered before. Please see these tweets for more about that:<a href=\"https:\/\/t.co\/uPlEdSLHoX\">https:\/\/t.co\/uPlEdSLHoX<\/a><a href=\"https:\/\/t.co\/tmfQkhdjPL\">https:\/\/t.co\/tmfQkhdjPL<\/a><\/p>\n<p>\u2014 Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1105842166788587520?ref_src=twsrc%5Etfw\">March 13, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<p>Like with any update, we\u2019ve seen normal fluctuations where there have been positional gains and losses.<\/p>\n<p>However, initial signs here at Bronco HQ are telling us that this is likely related to the flurry of updates that occurred in early August, those including the so-called E-A-T update and Medic (YMYL) update, which Digital Media Marketing Manager Hannah covered <a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/content-what-can-we-take-from-the-google-medic-update\/\">here<\/a>, back in late August.<\/p>\n<p>To note, the first core update related to this saga took place back in March 2018, which was confirmed by Google Search Liaison and took place to improve search quality.<\/p>\n<div align=\"center\">\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year&#8230;.<\/p>\n<p>\u2014 Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/973241540486164480?ref_src=twsrc%5Etfw\">March 12, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">When the August updates took place, Google\u2019s Search Liaison then followed up with a new tweet, announcing another core update that was taking place<\/span><span style=\"font-weight: 400;\">. This referenced the March update that took place earlier in the year, continuing the chain of larger \u201ccore\u201d updates.<\/span><\/p>\n<div align=\"center\">\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we\u2019ve covered before. Please see these tweets for more about that:<a href=\"https:\/\/t.co\/uPlEdSLHoX\">https:\/\/t.co\/uPlEdSLHoX<\/a><a href=\"https:\/\/t.co\/tmfQkhdjPL\">https:\/\/t.co\/tmfQkhdjPL<\/a><\/p>\n<p>\u2014 Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1105842166788587520?ref_src=twsrc%5Etfw\">March 13, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<p>This flurry of updates back in August, as noted by many, shook up the health, eCommerce and business sectors; primarily those in the medical niche, where the likes of references and trust are key. To give some idea of how big this update was, here\u2019s a snapshot of the MyProtein (a leading sports supplement company) SearchMetrics graph:<\/p>\n<p><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/myprotein-searchmetrics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5602\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/myprotein-searchmetrics.png\" alt=\"\" width=\"902\" height=\"284\" srcset=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/myprotein-searchmetrics.png 902w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/myprotein-searchmetrics-300x94.png 300w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/myprotein-searchmetrics-768x242.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Graph taken from <\/span><\/i><a href=\"https:\/\/www.searchmetrics.com\/\"><i><span style=\"font-weight: 400;\">https:\/\/www.searchmetrics.com\/<\/span><\/i><\/a><\/p>\n<p>Obviously SearchMetrics is yet to update post-Florida 2, which may show a different story, but for now, we can see that they saw a huge 80% drop in visibility in August last year, which is quite significant.<\/p>\n<h2>So just how big, is big?<\/h2>\n<p><strong>BIG.<\/strong><\/p>\n<p>Roger Montti mentioned in his post on Search Engine Journal that \u201cthis is one of the biggest updates in years.\u201d Which can be expected given the impact we\u2019ve seen here at Bronco.<\/p>\n<p>Having worked tirelessly to make sure all clients websites are clean, structured and trusted over the past few months, we\u2019ve seen some seriously vast improvements which are superb, especially with those that were heavily impacted with the initial updates back in August.<\/p>\n<p>Take the following, for example. This is an eCommerce client of ours who works in the health and fitness niche. This is how things look positionally for them as of this morning:<\/p>\n<p><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/ranking-example-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5603\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/ranking-example-1.png\" alt=\"\" width=\"630\" height=\"195\" srcset=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/ranking-example-1.png 630w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/ranking-example-1-300x93.png 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Taken from <\/span><\/i><a href=\"https:\/\/rankactive.com\/\"><i><span style=\"font-weight: 400;\">Rankactive<\/span><\/i><\/a><\/p>\n<p>Additionally, here\u2019s someone in the travel industry, a highly competitive niche. Here, we can see some superb growth in top 5 and top 3 positions over the last 1-2 days:<\/p>\n<p><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/ranking-example-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5604\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/ranking-example-2.png\" alt=\"\" width=\"631\" height=\"197\" srcset=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/ranking-example-2.png 631w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/ranking-example-2-300x94.png 300w\" sizes=\"auto, (max-width: 631px) 100vw, 631px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Taken from <\/span><\/i><a href=\"https:\/\/rankactive.com\/\"><i><span style=\"font-weight: 400;\">Rankactive<\/span><\/i><\/a><\/p>\n<h2>What\u2019s the talk in the industry so far?<\/h2>\n<p>Well, as usual, there\u2019s a lot of chatter within The Webmaster World (discussion here &#8211; <a href=\"https:\/\/www.webmasterworld.com\/google\/4938447.htm\">https:\/\/www.webmasterworld.com\/google\/4938447.htm<\/a>), but here are a few snapshots. Credit to Danbob and Sofie.<\/p>\n<p>Many users have started to see movements in websites that were previously hit back in August by the notorious E.A.T update:<\/p>\n<p><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5605\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-1.png\" alt=\"\" width=\"1612\" height=\"590\" srcset=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-1.png 1612w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-1-300x110.png 300w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-1-1080x395.png 1080w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-1-768x281.png 768w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-1-1536x562.png 1536w\" sizes=\"auto, (max-width: 1612px) 100vw, 1612px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This has been confirmed again by another user here: <\/span><\/p>\n<p><a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5606\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-2.png\" alt=\"\" width=\"1614\" height=\"914\" srcset=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-2.png 1614w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-2-300x170.png 300w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-2-1080x612.png 1080w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-2-768x435.png 768w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/wbw-florida-2-1536x870.png 1536w\" sizes=\"auto, (max-width: 1614px) 100vw, 1614px\" \/><\/a><\/p>\n<p>We\u2019d love to hear about your experience with this recent update so be sure to leave a comment below.<\/p>\n<p>If you\u2019ve been badly affected by the recent update, be sure to give us a shout, we\u2019d be happy to take a look and give a quick assessment.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bronco.co.uk\/get-in-touch.html\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5612\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2019\/03\/button.jpg\" alt=\"\" width=\"261\" height=\"49\" \/><\/a><\/p>\n<p>Here are all the references used (plus a couple more to keep an eye on):<\/p>\n<p><a href=\"https:\/\/www.seroundtable.com\/march-12-13-google-search-ranking-algorithm-update-27249.html\">https:\/\/www.seroundtable.com\/march-12-13-google-search-ranking-algorithm-update-27249.html<\/a><br \/>\n<a href=\"https:\/\/twitter.com\/searchliaison\/status\/1105842166788587520\">https:\/\/twitter.com\/searchliaison\/status\/1105842166788587520<\/a><br \/>\n<a href=\"https:\/\/www.searchenginejournal.com\/google-update-florida-2\/297973\/#close\">https:\/\/www.searchenginejournal.com\/google-update-florida-2\/297973\/#close <\/a><br \/>\n<a href=\"https:\/\/www.webmasterworld.com\/google\/4938447.htm\">https:\/\/www.webmasterworld.com\/google\/4938447.htm <\/a><br \/>\n<a href=\"https:\/\/www.blackhatworld.com\/seo\/google-update-florida-2-broad-core-update.1103342\/\">https:\/\/www.blackhatworld.com\/seo\/google-update-florida-2-broad-core-update.1103342\/ <\/a><br \/>\n<a href=\"https:\/\/www.bronco.co.uk\/our-ideas\/content-what-can-we-take-from-the-google-medic-update\/\">https:\/\/www.bronco.co.uk\/our-ideas\/content-what-can-we-take-from-the-google-medic-update\/<\/a><\/p>\n<p>Be sure to check out:<\/p>\n<p>Rankactive &#8211; Keyword Tracking<br \/>\n<a href=\"https:\/\/rankactive.com\/\">https:\/\/rankactive.com\/<\/a><\/p>\n<p>Searchmetrics SEO and Content Marketing Platform<br \/>\n<a href=\"https:\/\/www.searchmetrics.com\/\">https:\/\/www.searchmetrics.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the rollercoaster world of search marketing, we\u2019ve had news of a new update labelled \u201cFlorida 2.\u201d This new update, which has been called a big and important broad core update has caused quite the shake-up from reports so far, so what do we know? Well, so far\u2026 That it\u2019s official, as announced by Google [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"class_list":["post-5600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimisation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/5600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/comments?post=5600"}],"version-history":[{"count":0,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/5600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media\/5614"}],"wp:attachment":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media?parent=5600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/categories?post=5600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}