{"id":586,"date":"2012-03-07T00:00:54","date_gmt":"2012-03-07T00:00:54","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=586"},"modified":"2020-07-07T12:31:44","modified_gmt":"2020-07-07T11:31:44","slug":"oh-dear-not-another-redesign","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/oh-dear-not-another-redesign\/","title":{"rendered":"Oh dear, not another redesign"},"content":{"rendered":"

It was never planned to be this way but it\u2019s become something of a tradition that once a year we redesign this website.<\/p>\n

With the web moving at such a pace it\u2019s not necessarily a bad thing to make sure our website doesn\u2019t stagnate and become outdated. Our clients present and future all look to our website as a showcase of just what we can do. The websites content, design and implementation all work to communicate our capabilities, and show to our customers we are just as awesome as we know we are.<\/p>\n

Something new for 2012 and beyond<\/h2>\n

But for 2012 it was right to try and break this cycle and create something that in a year\u2019s time still represented us as a company and also was representative of the work we do. For the first time in a few years we wanted to try and create a website that might just see a second birthday. To do this we had to put every part of the website under a microscope, and be brutal about the changes we made.<\/p>\n

As we do with all our client work we asked questions like \u2018Is this beneficial?\u2019, \u2018Does it work? \u2019, \u2018Have we used this to its full potential?\u2019 and \u2018Does it actually provide real benefits to those people using our website?\u2019 These questions and more were asked and the results make up this new website.<\/p>\n

Clean Design<\/h2>\n

The most obvious change is the look of the design, gone is the blue background texture and the somewhat pastel section colours. Instead we\u2019ve gone for a cleaner interface with more white and a change to include brighter colours that bring with them a more energetic look.<\/p>\n

\"Bronco
Bronco 2011<\/figcaption><\/figure>\n

In 2011 we added some great ideas to our website but even the greatest ideas have a shelf life and so things like the homepage scrolling banner and the colour co-ordinated services<\/a> section have gone or been scaled back. As new things have been added to our website it\u2019s always been our job to take stock and see if we can improve what we\u2019ve done previously. In the case of a sliding banner the best way to improve this was to remove it and use what was a large area of the old website more efficiently.<\/p>\n

Responsive Web Design<\/h2>\n

One of the biggest steps forward in the web community in 2011 was the concept of Responsive Web Design. In a nutshell this allows us to build a single website that adjusts itself based on the device a person is using. If you\u2019ve not come across this idea before then play with the width of your browser and you\u2019ll see what we mean.<\/p>\n

The benefits of this are to ensure an optimal experience for all users, no matter what type or size of device they are using. We even took that extra step of cleaning up some images that usually appear fuzzy on the super sharp retina display of the iPhone.<\/p>\n

Content front and centre<\/h2>\n

Long pages of content can always be a turn off for many Internet users even if that content is highly engaging and interesting. In the Internet age and with the success of services like Twitter we\u2019ve become creatures that prefer to consume small bite size pieces of information rather than long essays or articles.<\/p>\n

It\u2019s one thing to create a good looking and functional website to sell ourselves but this always must work in conjunction with our content that most accurately communicates the type of services we offer. This year we\u2019ve put a lot of effort into making this more engaging, going as far as to have some rewritten just to be sure it\u2019s a perfect as it can be.<\/p>\n

But also navigating around this content is another important part of any website, our last website separated the news from our main navigation and the services section involved a lot of clicking back and forth through the different pages. It\u2019s these things we\u2019ve previously overlooked so now we have a full services navigation in the \u2018What we do\u2019 section and as well as moving the news (now Our ideas<\/a>) to the main navigation these pages also include the ability to search through our archive of news stories.<\/p>\n

Enough explaining<\/h2>\n

That\u2019s enough explaining about what we\u2019ve done to this new website and time for you to look around and hopefully enjoy the fruits of our labour.<\/p>\n

As always if you want to; don\u2019t hesitate to contact us<\/a>, even if it\u2019s just to tell us you like our new website.<\/p>\n","protected":false},"excerpt":{"rendered":"

It was never planned to be this way but it\u2019s become something of a tradition that once a year we redesign this website. With the web moving at such a pace it\u2019s not necessarily a bad thing to make sure our website doesn\u2019t stagnate and become outdated. Our clients present and future all look to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"class_list":["post-586","post","type-post","status-publish","format-standard","hentry","category-web-and-ux"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/comments?post=586"}],"version-history":[{"count":0,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/586\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media?parent=586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/categories?post=586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}