{"id":5898,"date":"2020-01-30T08:35:32","date_gmt":"2020-01-30T08:35:32","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=5898"},"modified":"2025-09-09T10:30:13","modified_gmt":"2025-09-09T09:30:13","slug":"the-evolution-of-seo-where-have-we-come-from-and-where-are-we-going-to","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/the-evolution-of-seo-where-have-we-come-from-and-where-are-we-going-to\/","title":{"rendered":"The Evolution of SEO – Where have we come from and where are we going to?"},"content":{"rendered":"\nSo you think you know SEO?\u00a0<\/span>\nFor the uninitiated, SEO might at first glance appear as simple as it sounds: Search Engine Optimisation – what more could there be to know about than making sure your website looks good and works well? As long as you\u2019ve got your keywords in place, a few good links and your site is mobile optimised, you\u2019re good, right?<\/span>\nLet\u2019s delve a bit deeper – SEO is scientific: it looks at the psychology of consumers; it involves sometimes complex mathematics; it gets anthropological; we delve into sociolinguistics; it even gets a little philosophical at times. But SEO is also an art form: it takes creativity, enthusiasm, design and a dash of imagination to get the results you need.\u00a0<\/span>\nRead more: <\/strong>How Google AI Overviews & AI Mode Will Impact Your Traffic in Search<\/a>\nEven those who are in the know about SEO might not realise quite how far reaching it is. Only those who have been around since the very beginning can quite appreciate the full scope of the digital world, knowing how far we\u2019ve come and why search has developed in the way it has. Who knew that SEO was such a complex topic?<\/span>\n\"\"<\/a>\nThat\u2019s why we\u2019ve decided to go all out and share our own look back over the history and evolution of SEO and the world that surrounds it; the ups and downs the industry has been through, all the way back to the very beginning when search engines barely existed, and most certainly weren\u2019t user-friendly, through the dark ages of search, right up to the sometimes confusing and ever fluctuating but far more sophisticated landscape we see today. And leading us on this adventure is one of the big players of the SEO world himself, Dave Naylor, Director of Digital here at Bronco, pioneer of search and revealer of new digital techniques all the way back to 1995, but back then known as DaveN\u2026<\/span>\nWatch the History of SEO in under 5 minutes or scroll down to read more about it:\n