{"id":5969,"date":"2020-02-18T15:28:42","date_gmt":"2020-02-18T15:28:42","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=5969"},"modified":"2020-10-14T09:38:41","modified_gmt":"2020-10-14T08:38:41","slug":"decline-in-tablet-traffic-the-effect-on-seo","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/decline-in-tablet-traffic-the-effect-on-seo\/","title":{"rendered":"Decline in Tablet Traffic, the effect on SEO"},"content":{"rendered":"

Is tablet traffic on the way out? We know sales for the tablet market are also on a fall, the main reason being that users simply don\u2019t need to upgrade their tablet devices, therefore the market is slowly decreasing in sales. We investigate what we know and what we can see further.<\/p>\n

Digging into Google Analytics, we can see that in some sectors traffic is on a slight decline for tablet devices, correlating with the growth of the mobile market. SEOs have seen this coming since we noticed the drop happening around the 2016 mark. Since then, mobile has continued their ever increasing rise and we can see mobile is even overtaking desktop organic sessions now.<\/p>\n

Tablets rapidly rose in popularity back in 2012 when bigger laptop and desktop manufacturers were reporting falls in profit due to the introduction of the Samsung Tab and iPad. The introduction of the first iPad had a huge impact on the market<\/a>, hitting 3 million sales in less than two months.<\/p>\n

So what do we know?<\/h4>\n

Well, we know the benefits tablets can bring in terms of portability, allowing you to work on the move, the ability to provide efficient communication, simplified task checklists, easy to view spreadsheets with data, and so on.<\/p>\n

Even many hospitals, doctors and health sectors all use tablets now for everyday use. They\u2019re also a popular tool in schools, allowing for more effective learning.<\/p>\n

Recently, however, there\u2019s been a decline in tablets sold worldwide<\/a>.<\/p>\n

So many questions!<\/h4>\n

Are they becoming strictly home-based use now? Is this the sole reason we are seeing a drop in traffic? Do we use our tablets for web browsing or are they focused more on app games and streaming videos at home?<\/p>\n

As you can see in the below image, Apple is still on top and on the rise, but Amazon, Samsung and Huawei have all taken a hit, fading in growth from year over year developments.<\/p>\n

\"\"<\/a><\/p>\n

As the above data shows, only Apple and Lenovo had positive year-over-year growth, however, overall we can see a downward trend in most companies for tablet device sales.<\/p>\n

Huawei, over time, has risen to the third spot, overtaking Amazon\u2019s tablet sales, which has seen a decline over the past year. That\u2019s a massive 29% fall in sales for the giant, Amazon, which as a result sees Huawei continuing to close the gap to the top tier position.<\/p>\n

Let\u2019s take a look at tablets in more detail:<\/h4>\n

Over the years, there have been numerous different tech brands competing for the best tablet space, some being hard hitters, some not so much. The most popular tablets, however, are:<\/p>\n

    \n
  1. iPad<\/li>\n
  2. Galaxy Tab<\/li>\n
  3. Huawei<\/li>\n
  4. Kindle Fire<\/li>\n
  5. Lenovo<\/li>\n<\/ol>\n

    Of the bunch, Apple was first to lead the dent into the new niche with the iPad, closely followed by Samsung, and so on..:<\/p>\n