{"id":6353,"date":"2020-09-14T09:03:39","date_gmt":"2020-09-14T08:03:39","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=6353"},"modified":"2025-08-27T14:47:09","modified_gmt":"2025-08-27T14:47:09","slug":"google-rewards-local-listings","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/google-rewards-local-listings\/","title":{"rendered":"Google Rewards &#038; Local Listings"},"content":{"rendered":"\n<p>Most people that work in the industry will have heard of <a rel=\"noreferrer noopener\" href=\"https:\/\/surveys.google.com\/\" target=\"_blank\">Google Surveys<\/a> &amp; Google Rewards. If you haven&#8217;t, here&#8217;s a very brief run down. If you&#8217;re wanting market data, you can easily setup a paid Google Survey which then pushes out to the relevant people on Google Rewards, who get a small cash reward for their time in filling out the survey.<\/p>\n\n\n\n<p>Google Rewards is a mobile-based app and, whilst not necessary having GPS enabled, it does give you a lot more surveys. Being based in a larger city also helps as you hit more physical locations; you often get them for just passing UK national stores such as Argos, Tesco &amp; Screwfix.<br><br>We have seen recently that Google has been running their own surveys based on what would appear to be based around Google business listings, what a user searches for and how we trust the information found. For example, I was looking for &#8220;PTS Plumbing Ripon&#8221;, a group of trade plumbing shops that mainly cover the middle and north of the UK.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"513\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/PTS-Branches-1080x513.png\" alt=\"\" class=\"wp-image-6354\" srcset=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/PTS-Branches-1080x513.png 1080w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/PTS-Branches-300x143.png 300w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/PTS-Branches-768x365.png 768w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/PTS-Branches.png 1330w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Plumbing Trade Supplies Locations<\/figcaption><\/figure>\n\n\n\n<p>PTS, Plumbing Trade Supplies or City Plumbing have a really poor online presence, so here&#8217;s the Google Survey that I got, along with the top 5 organic results that I see. Watch the GIF below to see each question:<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/Google-Reviews.gif\" alt=\"\" class=\"wp-image-6355\"\/><figcaption class=\"wp-element-caption\">1st Survey<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"715\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/top5-for-pts-plumbing.png\" alt=\"\" class=\"wp-image-6356\" srcset=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/top5-for-pts-plumbing.png 775w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/top5-for-pts-plumbing-300x277.png 300w, https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/top5-for-pts-plumbing-768x709.png 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<p>What makes this slightly more interesting is that as I wrote this, I needed to grab some SERP data so had to search &#8220;PTS Plumbing Ripon&#8221; again a few more times and, lo and behold: <strong><em>ping!<\/em><\/strong> A new push notification from Google Rewards popped up asking about my SERP for &#8220;PTS Plumbing Ripon&#8221;. Below are a few slides from this review:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.bronco.co.uk\/our-ideas\/wp-content\/uploads\/2020\/09\/2ndsurvey.gif\" alt=\"\" class=\"wp-image-6357\"\/><\/figure>\n\n\n\n<p>Google is clearly working on improving local listings and does a poor web presence in the organic listings, get reflected in a local listing position. <\/p>\n\n\n\n<p>Is this a sign of Google being confused on what &#8220;I was looking for&#8221;? I never clicked through to any website or visited a physical location, however I did use the &#8220;Call&#8221;option. If your local listing is also uncared for, there have to be knock on effects of this. <a href=\"https:\/\/www.bronco.co.uk\/get-in-touch.html\">Get in touch <\/a>with Bronco for <a href=\"https:\/\/www.bronco.co.uk\/what-we-do\/search-engine-optimisation.html\">our SEO service<\/a> today so we can help your local listings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people that work in the industry will have heard of Google Surveys &amp; Google Rewards. If you haven&#8217;t, here&#8217;s a very brief run down. If you&#8217;re wanting market data, you can easily setup a paid Google Survey which then pushes out to the relevant people on Google Rewards, who get a small cash reward [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":6362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"class_list":["post-6353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimisation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/6353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/comments?post=6353"}],"version-history":[{"count":1,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/6353\/revisions"}],"predecessor-version":[{"id":12817,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/6353\/revisions\/12817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media\/6362"}],"wp:attachment":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media?parent=6353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/categories?post=6353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}