{"id":7307,"date":"2022-07-11T11:51:51","date_gmt":"2022-07-11T10:51:51","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=7307"},"modified":"2022-07-11T12:16:08","modified_gmt":"2022-07-11T11:16:08","slug":"google-introduces-its-own-algorithm-update-calendar","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/google-introduces-its-own-algorithm-update-calendar\/","title":{"rendered":"Google Introduces its Own Algorithm Update Calendar"},"content":{"rendered":"\n<p>Google updates have historically brought us some monumentous experiences and news within the SEO sector with many an algorithm calendar kicking around to put everyone\u2019s take on each update, what the data has told us &#8211; not to mention the inevitable wailing\/crowing of the winners and losers on SEO blogs.<\/p>\n\n\n\n<p>But are those days now gone? Google has finally released their own take, maybe to try and outrank those already competing in the SERPs, or maybe to control the barrage of questions inbound post-volatility? Who knows?:<\/p>\n\n\n\n<div class=\"wp-block-embed__wrapper\" style=\"margin:0 auto;\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Wondering if that was an update to Google Search? Now we have a page that keeps you informed of ones we think are of interest to creators. Check it out here: <a href=\"https:\/\/t.co\/OHM07ZmN4f\">https:\/\/t.co\/OHM07ZmN4f<\/a><\/p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1545104504604921856?ref_src=twsrc%5Etfw\">July 7, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n\n\n\n<p>For me, this page is welcomed\u2026 I mean, I\u2019m still definitely here for the reactive coverage from outlets in the industry sharing findings and actionable points, but having a go-to from the horse\u2019s mouth is useful, and gives concrete evidence behind potential movement rather than just \u201chearing rumours of big movement in the SERPS!\u201d tweets from big-name SEOs.<\/p>\n\n\n\n<p>My biggest reason is that back in the day Google updates absolutely rocked the industry and the community suffered from the tremors for some time. That big red button brought websites down, provoked mass anxiety and created some of the most classic events like that <a href=\"https:\/\/www.thedrum.com\/news\/2013\/02\/22\/interflora-seo-rankings-penalised-google-it-loses-top-search-spot\">Interflora spanking<\/a> (more coverage over on Dave\u2019s blog <a href=\"https:\/\/www.davidnaylor.co.uk\/interflora-where-have-all-the-flowers-gone.html\">here<\/a>).<\/p>\n\n\n\n<p>Things are a little different now. The complexities of Google\u2019s many different algorithms have led to such a high frequency of updates (big and small) that in reality, it\u2019s pretty hard to keep up with, especially with the activity that goes on day-to-day within an SEO agency.<\/p>\n\n\n\n<p>We do still have ours available here with all the historic events (it needs a little updating) but it\u2019s a great reference still &#8211; <a href=\"https:\/\/www.bronco.co.uk\/google-updates-calendar.html\">https:\/\/www.bronco.co.uk\/google-updates-calendar.html<\/a>. We\u2019ll get to it, I promise!<\/p>\n\n\n\n<p>The biggest takeaway is that Google is still very much active and shows no signs of slowing, the recent May update caused quite the ruckus this year and I\u2019m sure more will follow.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve been impacted by a recent update and need a second opinion or someone to take a look and help out, please do feel free to give us a shout.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bronco.co.uk\/get-in-touch.html\" data-type=\"URL\" data-id=\"https:\/\/www.bronco.co.uk\/get-in-touch.html\">Get in touch today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has introduced it&#8217;s own core update algorithm calendar. What does this mean, if anything?<\/p>\n","protected":false},"author":14,"featured_media":7308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"class_list":["post-7307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimisation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/7307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/comments?post=7307"}],"version-history":[{"count":0,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/posts\/7307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media\/7308"}],"wp:attachment":[{"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/media?parent=7307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bronco.co.uk\/our-ideas\/wp-json\/wp\/v2\/categories?post=7307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}