{"id":7397,"date":"2022-10-25T10:08:56","date_gmt":"2022-10-25T09:08:56","guid":{"rendered":"https:\/\/www.bronco.co.uk\/our-ideas\/?p=7397"},"modified":"2025-10-08T14:15:51","modified_gmt":"2025-10-08T13:15:51","slug":"the-best-halloween-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.bronco.co.uk\/our-ideas\/the-best-halloween-marketing-campaigns\/","title":{"rendered":"The Best Halloween Marketing Campaigns"},"content":{"rendered":"\n

Digital marketers will have been planning their creatives in the build-up to Halloween to get themselves or their clients’ names or products out there during the season. Something eye-catching and memorable often goes down well in engaging new customers to your brand for the Halloween season.<\/p>\n\n\n\n

If you\u2019re looking for inspiration, there’s still time to get some last-minute ideas to create your own!<\/p>\n\n\n\n

Whether you’re planning an engaging video, creating a story around Halloween for your customers or followers, or just seeking some ideas to promote yourself in a fun way for the season, then you\u2019ll find some inspiration here.<\/p>\n\n\n\n

Read more: <\/strong>The Marketing of \u201cHealth\u201d \u2013 Joe Wicks &\u00a0Food Advertising<\/a><\/p>\n\n\n\n

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We\u2019ve listed some interesting Halloween campaigns from recognisable brands over the years, and also listed some campaigns we\u2019ve spotted this year.<\/p>\n\n\n\n

Best Halloween Campaigns Over the Years<\/h2>\n\n\n\n

After scanning the Internet for brands and their unique Halloween creatives over the years, here are some inspiring and catchy campaigns.<\/p>\n\n\n\n

Fanta – Spooky Snapchat filters<\/h3>\n\n\n\n

With the huge success of their campaign in 2018, it would be rude not to list Fanta\u2019s campaign here.<\/p>\n\n\n\n

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Fanta\u2019s bottles and cans were embedded with a QR code that enabled Halloween-themed Snapchat filters that changed every day. This was one of the biggest, if not the biggest, Halloween-themed marketing campaigns going in terms of engagement. Off the back of this, Fanta introduced two new flavours inspired by Halloween of Blood Orange and Pink Grapefruit, which went down extremely well with people.<\/p>\n\n\n\n

The campaign generated 137 million impressions from 25 million unique teens, according to Ads of the World<\/a>. Approximately 1.14 million Snap codes were unlocked with an average engagement rate of 37%.<\/p>\n\n\n\n

Tesco – Spookermarket<\/h3>\n\n\n\n

Tesco transformed their supermarket back in 2015 with a spooky experience for their customers. From hiding an employee behind the toilet roll stand to trollies controlling themselves in the aisles. To date, the video has 18,737 views, with the backing of a TV ad broadcast to millions.<\/p>\n\n\n\n