CompareAway is a leading holiday accommodation comparison site and approached Bronco in the Spring to give their established website a brand new look. Behind the scenes at Compareaway is a very complex database of over 150,000 holiday rentals, and it was our task to build a new design around it.
The initial brief for Compareaway was to design them a new logo to replace the old logo that was starting to look dated. After we had produced a few versions of the logo based on the brief provided we worked towards refining the logo to how it is today. It's tricky to reflect the feelings of a happy holiday into a logo but it seems to do the job! Once the logo had been created it was clear the style would have to be followed through to the rest of the site to get the maximum user experience on the site.The original home page was fairly plain and included the search box and some content about Compareaway. It really lacked the elements that really make a holiday site such as great images and easy access points into key areas. The home page still needed to keep the search box prominent as this is the key area allowing a visitor to search for holiday accommodation in any city, region or country in the world, but we have been able to make more of a feature of it. The home page now also brings in the popular holiday rentals, the latest holiday news and now looks like a holiday site.
Inside the site the existing functionality is integrated with the new design with enhanced search features and really clear holiday accommodation listings, making it easy for the visitor to find exactly the right holiday apartment, mediterranean villa, ski chalet, country cottage or spacious house that is right for them. We have also introduced more ways for people to share the properties that they have found with their friends on the social networking sites which is proving to be really popular.