KD Beds have had a web presence for many years and they approached Bronco to give them a whole new look and extra functionality on the site. The company had strong and recognisable branding and colours that needed to be incorporated into the new site, but they were in need of a fresh and modern looking website to keep ahead of the competition.
The home page was designed to be a big advert for the company with many strong calls to actions and multiple entry points to the key areas of the site. The main rotating banners allow for offers to be displayed and changed regularly. The internal pages kept the original layout structure with a left and a right hand menu, but they have been fully redesigned to make better use of the space available and to display the products better.
The ecommerce system that we built for KD Beds was specifically created for the products that they sell and how people typically find the perfect bed for them. The ecommerce system allows for the manufacturers and categories to be easily set up and managed, and then each product added can be assigned accordingly to the correct manufacturer and multiple categories if needed. Selecting a product by size is of great importance to the customer so this is the main entry point from within a category. The cost of the bed will differ depending on which size is selected, but with certain products such as a divan bed a customer will be able to choose a colour, as well as the drawer options that are available on the different sizes selected. Again the price of the product will differ depending on the options selected which need accounting for and setting up in the administrative backend.
KD Beds also has a user login section so that customers can manage their delivery address, save baskets, see previous orders and add items to their wish list. The basket and checkout on KD Beds has been created to make the checkout as easy as possible for the customer, and the system also allows for customers to select a suitable delivery date if the item is in stock.
On the site there are many entry points to the product database depending how people want to search. Customers can either shop by category, by manufacturer, by bed size or can perform a text search. Once within a category customers can filter the available products by size, category, mattress type, mattress firmness, and price to find exactly what they are looking for.
