E-commerce SEO that puts your shop in the spotlight
E-commerce success isn’t just about great products - it’s about being seen. Paid ads are like renting a shop in a busy mall, while SEO is owning prime high-street real estate. We optimise your shop to attract high-intent buyers searching for what you sell. With decades of expertise, we help you rank higher and sell more without burning through your budget.
Sustainable online growth without the ad spend
E-commerce SEO helps your online shop grow sustainably by attracting customers who are actively searching for your products. With a well-optimised site, you build long-term visibility in search results - bringing in consistent, high-intent traffic. Our E-commerce SEO services improve your rankings, boost discoverability, and drive more conversions over time.
We fine-tune every detail - site structure, product pages, and content - so search engines and customers love your shop. Mobile-friendly? Of course. Speedy and seamless? You bet. Google doesn’t stand still, and neither do we. As algorithms evolve, we keep your shop ahead of the curve. With over two decades of expertise, we help businesses like yours thrive online with long-term, organic growth.
Every lost click is a lost sale - and your competitors know it Let’s turn the tables - take control of your rankings now!
Start your journey todayUnderstanding search intent
Imagine a customer searching for "best running trainers" or "comfy trainers for women" - these queries reveal their buying intent. We analyse search behaviour to align your content with these needs, ensuring customers find your shop first. It’s about crafting compelling content that helps users and keeps Google happy.
Keyword research
Keyword research is the backbone of SEO. We use industry tools to find high-value keywords that drive real sales. Instead of chasing high-volume, competitive terms, we focus on long-tail keywords that reflect user intent - ensuring your shop attracts the right customers and maximises conversions.
SEO-optimised content
Once we’ve developed your keywords, it’s time to craft informative, user-friendly content. Forget keyword stuffing - we focus on engaging, high-quality content that answers customer queries and builds trust. Our approach ensures your content is optimised for both search engines and real people.
Product page optimisation
Product pages are where conversions happen. We optimise them for both search engines and user experience by incorporating relevant keywords in titles, descriptions, and metadata. But it’s more than rankings - our compelling product descriptions go beyond specs, highlighting key benefits that drive sales.
Technical SEO fixes
Beneath the surface is where our tech experts shine - optimising site speed, mobile usability, and structured data. We fine-tune your site’s foundation, ensuring clean, secure code that search engines love. These small but powerful tweaks enhance crawlability, boost rankings, and keep your shop running smoothly.
Structured data markup
Structured data helps search engines understand your products, making them eligible for richer search results like star ratings and pricing info. By implementing structured data markup, we boost your product visibility in SERPs, giving customers more reasons to click through to your shop.
Site structure & navigation
A cluttered shop is frustrating - so is a poorly structured website. We organise products into clear categories, improve navigation, and connect relevant pages with internal links. This helps users find what they need quickly while giving search engines clear signals about your shop’s structure, boosting rankings.
Building trust & authority
Backlinks are a vote of confidence, showing search engines your shop is credible. We secure high-quality links from trusted sources, strengthening rankings and brand reputation. By building authority through strategic outreach, we help boost visibility, drive organic growth, and position your shop as a leader in your industry.
Ongoing SEO strategy
SEO isn’t a one-time fix; it’s an ongoing process. We use analytics to track progress, spot high-performing keywords, and refine strategies based on real data. As search trends evolve, so do we - continuously optimising your site to keep it ranking, attracting customers, and driving consistent growth.
Are you a startup or an established brand? Don’t worry, we work with clients of all types
Make it happen
Start your journey todayGot questions? let’s answer those for you
Why is SEO important for e-commerce?
SEO helps your shop rank higher, making it easier for customers to find you. Without it, you risk losing sales to competitors. A strong SEO strategy drives targeted traffic, builds credibility, and reduces reliance on paid ads. It’s a long-term investment that boosts visibility, attracts high-intent buyers, and increases profitability - without the constant cost of PPC.
How long does e-commerce SEO take to see results?
SEO takes time, with most businesses seeing results within 3-6 months. Factors like site health, competition, and content quality impact speed. While on-page optimisations can lead to quick wins, long-term rankings require ongoing refinement. Search algorithms evolve constantly, so consistent effort ensures sustained visibility and growth.
What makes e-commerce SEO different from regular SEO?
E-commerce SEO goes beyond traditional SEO by optimising product and category pages, improving site navigation, and refining user experience. With dynamic content, inventory changes, and multiple product pages, the strategy focuses on structured data, conversion optimisation, and seamless user journeys to maximise visibility and sales.
Do you optimise product pages?
Yes, we optimise product pages for both search rankings and conversions. From keyword-rich descriptions and metadata to high-quality images and structured data, we ensure every page is search-friendly and persuasive. We also improve mobile usability and site speed, making it easier for customers to browse, engage, and buy.
Can you help with duplicate content issues?
Absolutely. Duplicate content can harm rankings, especially with similar product descriptions. We fix this using canonical tags, unique content strategies, and structured data to ensure SEO performance isn’t diluted. Many e-commerce platforms create duplicates unintentionally, so we audit and refine content to keep rankings strong.
Will SEO increase my sales?
Yes. SEO brings in high-intent visitors who are actively searching for your products. By improving rankings, user experience, and conversion rates, we help turn browsers into buyers. Unlike paid ads, organic traffic compounds over time, delivering consistent sales without the ongoing cost of PPC.
Do you offer link-building for e-commerce?
Yes, we secure high-quality backlinks to build site authority and improve rankings. Using digital PR, outreach, and content marketing, we earn relevant, trustworthy links that strengthen your shop SEO. A strong backlink profile boosts visibility, increases organic traffic, and positions your brand as a leader in your industry.
Is technical SEO really necessary?
Yes. Without technical SEO, even the best content won’t rank well. We optimise site speed, mobile responsiveness, and crawlability to ensure search engines can index your pages efficiently. Structured data, clean code, and smooth navigation also improve user experience - helping both rankings and conversions.