Leading the way in Generative Engine Optimisation (GEO) from Leeds, Yorkshire
The future of search is changing Be part of it, not left behind
Search has moved beyond blue links - tools like Google’s AI Mode, Gemini and ChatGPT deliver direct answers. GEO makes sure your brand is part of those responses, combining proven SEO expertise and GEO strategies we keep you visible. After all, if you’re not in the answer, you’re out of the conversation - and let’s face it, no one likes talking to themselves.
They are more like an extension of our own team and their skills and ideas help us achieve our digital goals Schofield Insurance
Generative Engine Optimisation (GEO) powering visibility in an AI-driven world
Traditional SEO remains the backbone of digital visibility. It still drives traffic, builds authority, and underpins long-term growth. But with more searches ending without a click, SEO alone is no longer enough. People are now used to conversational queries and instant answers from AI/LLM’s, which means the way your business shows up online has to adapt. GEO services are about placing your expertise directly into those answers, so your brand isn’t just another link – it’s the trusted source built into the response.
This is about evolution, not replacement. GEO extends your reach by making your business part of the answers people are already reading in AI-driven tools. It means higher visibility at the very start of a customer’s journey, stronger authority when decisions are being shaped, and a competitive edge as search habits shift. By preparing your content for these platforms, you strengthen your presence, protect visibility against future changes, and put your brand where it matters most: in front of your audience at the moment they’re looking for it.
Why our clients trust us
Proactive, not reactive
We don’t wait for algorithm updates - we test, adapt and implement strategies ahead of the curve.
Integrated expertise
Technical SEO, content strategy, and AI-specific optimisation in one unified service.
Data-driven clarity
From tracking AI share-of-voice to monitoring generative citations, we make performance measurable.
Trust and credibility
Clear, reliable, helpful content that people and AI can trust. Designed to answer questions, solve problems, and add real value.
Ready to future-proof your visibility? Let’s make your brand the one AI engines trust
Start your journey todayAre you a startup or an established brand? Don’t worry, we work with clients of all types
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Our GEO services
GEO isn’t about quick wins - it’s about keeping your business visible in a world where increasingly answers matter more than links. Our services focus on creating content that AI can understand and cite, refining your existing material, and adapting your digital presence as generative platforms evolve.
AI-content strategy
We research how your audience interacts with generative engines, then design a content plan built for visibility. This includes identifying conversational queries, analysing competitor coverage, and prioritising formats AI tools are most likely to surface. Your roadmap ensures your brand becomes the go-to source.
Prompt engineering & optimisation
AI tools respond to questions differently to traditional search. We test, refine and optimise prompts that shape how your content is surfaced. From FAQs to structured guides, we make sure your content “fits” the way AI engines interpret and deliver answers.
Generative content creation
We create content that balances depth with digestibility - authoritative guides, structured FAQs, and clear step-by-step explainers, front-loaded with key information so AI can extract and cite them easily. Everything is written for people first and built to perform in generative results.
Generative response optimisation
We refine existing content to make it more AI-friendly: schema markup, structured headings, bullet lists, and concise summaries. The goal is simple - make it effortless for AI engines to pull from your content when forming answers.
Model & tool monitoring
Generative platforms update constantly. We track changes in how AI engines rank, cite, and reference sources, then feed that intelligence back into your strategy. You stay competitive as the landscape evolves.
Ethics, quality & governance
We build safeguards into every project - fact-checking outputs, maintaining brand voice, and protecting against inaccuracies. This ensures that when AI cites your content, it reflects well on your brand.
Metrics & analytics for GEO
We go beyond clicks. Our reporting covers AI citation frequency, brand mentions in generative results, share of voice across platforms, and links to leads and conversions - clear, actionable insight you can build strategy on.
Competitor & market analysis
GEO is as much about standing out as it is about being present. We analyse how your competitors are (or aren’t) showing up in generative search results, then find the gaps where you can take the lead. By benchmarking against the wider market, we give you clear opportunities to increase visibility and authority.
“I have been using Bronco's services for over a decade now and love there out of the box thinking which keeps us ahead of the competition. The team are amazing and avoid using technical jargon & keep things simple. Their work ethos is amazing and they are an extension of my businesses they've always got time to talk and ways of pushing me forward.”
Paul Shiva
Got questions? let’s answer those for you
What is Generative Engine Optimisation (GEO)?
It’s the practice of optimising your content so it’s referenced by AI assistants and generative search tools. Instead of just ranking in a list of links, your goal is to be the source included in AI-driven answers.
How is GEO different from SEO?
SEO aims to drive clicks from SERPs. GEO focuses on visibility inside AI-generated responses - requiring content that is well-structured and conversational. The two complement each other, but GEO adds a new dimension to your visibility.
Why does my business need GEO now?
Google’s AI Overviews and tools like ChatGPT are already changing how people find answers. Waiting risks your competitors becoming the “trusted sources” AI pulls from.
How long does GEO take to work?
Quick wins like FAQ optimisation and schema markup can surface results in the short-term. Building trust with AI models and consistently appearing in generated answers is a longer-term investment.
What industries benefit most from GEO?
Any business where people ask questions online. From travel and retail to professional services, GEO ensures when your audience asks, your brand is part of the answer.