Google Penalty Recovery Bringing your business back from the brink
If your website has been hit with a Google penalty, it can feel like Google just erased your hard work overnight. Traffic plummets, sales stall, and your rankings disappear. The good news? We’ve been fixing these disasters for twenty years. Our experts will diagnose the issue, create a recovery plan, and get your site ranking again.
From
penalty to performance rebuilding your online presence
Google’s algorithm is constantly evolving, and while fluctuations in traffic are normal, a sudden and severe drop could indicate a penalty. But before you start panicking, we’ve got you covered. Our team stays on top of Google’s latest updates and will quickly assess whether your site has been affected by a penalty and why it happened.
Recovering from a penalty involves tackling three key issues: technical site faults, low-quality (or spammy) backlinks, and content violations. The good news? We’ve spent years perfecting our recovery methods. Unlike automated tools, our hands-on approach ensures every issue is expertly assessed and fixed, giving you the strongest chance of restoring rankings.
Google's put your site in the penalty box Let's get you back in the game
Start your journey todayFree website assessment
If you suspect a penalty but aren’t sure of the cause, we offer a free site assessment to uncover the root issue. Our team meticulously analyses Google Analytics and Search Console data, identifying ranking drops, manual actions, and algorithm shifts. We then craft a personalised recovery strategy to restore your site’s performance and prevent future penalties.
Technical SEO & content fixes
Slow site speed, crawl errors, or duplicate content? These can all trigger penalties that crush your rankings. We tackle these technical SEO challenges head-on, resolving errors and optimising content to align with Google’s best practices. Our solutions ensure your website stays fast, compliant, and penalty-free in the long run.
Google core update adjustments
Google’s core updates can shake up search rankings overnight, impacting visibility and traffic. We stay ahead of these changes, analysing their effects and fine-tuning your SEO strategy to keep your website competitive. By adapting to every update, we ensure long-term stability and resilience against future algorithm shifts.
Algorithmic penalty recovery
Algorithm updates can cause sudden ranking fluctuations, making your once-visible site vanish from search results. We track these updates closely, analyse traffic shifts, and pinpoint the underlying causes. Our team then implements strategic, long-term fixes to stabilise rankings and future-proof your website against unpredictable changes.
Google penalty removal
Recovering from a Google penalty takes more than just quick fixes. We develop a tailored, end-to-end recovery plan that not only lifts the penalty but rebuilds your site’s trust and authority. From strategic content improvements to long-term link profile refinement, we future-proof your SEO so your rankings stay stable - even after recovery.
In-depth link audits
We conduct a meticulous manual audit of your backlink profile, sourcing data from multiple platforms to identify harmful, toxic, or unnatural links. Our strategic link cleanup process involves disavowing dangerous links and reinforcing your profile with high-quality, authoritative alternatives for long-term ranking stability.
Manual action handling
Our team conducts a forensic-level analysis of your site to identify the root causes of manual penalties. We remove harmful links, fix on-site issues, and ensure your site complies with Google’s guidelines. Once issues are resolved, we submit a clear, evidence-backed reconsideration request to Google - maximising your chances of a successful recovery.
Ongoing monitoring & safeguarding
Recovery is just the beginning. Without proactive monitoring, penalties can return, leaving your rankings vulnerable. We track performance fluctuations, flag potential risks, and ensure your SEO strategies remain penalty-proof. Don’t let history repeat itself - stay protected with our expert oversight.
Are you a startup or an established brand? Don’t worry, we work with clients of all types
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Start your journey todayGot questions? let’s answer those for you
What causes a Google penalty?
Google penalties happen due to spammy backlinks, thin content, or violations of its guidelines. Algorithm updates can also lower rankings if your site doesn’t follow best practices. If left unresolved, penalties can cause long-term traffic loss and lower visibility. Our experts analyse your site, pinpoint the cause, and create a tailored recovery plan to restore your rankings.
How do I know if my site has a penalty?
Signs of a penalty include sudden ranking drops, traffic declines, or a manual action notice in Google Search Console. Other red flags include de-indexed pages or appearing for irrelevant search terms. We conduct in-depth audits to diagnose the issue, identify penalty triggers, and create a custom recovery plan to get your site back on track.
How long does it take to recover from a penalty?
Recovery time depends on the type and severity of the penalty. Manual penalties may take weeks, while algorithmic issues can take months to resolve. The faster action is taken, the quicker your site can recover. With expert fixes and ongoing optimisation, we ensure a smooth, long-term recovery process that rebuilds trust with Google.
Can all penalties be removed?
Most penalties can be reversed with the right strategy, but success depends on the nature of the violation. Minor infractions are resolved quickly, while severe penalties, such as those caused by link schemes, require extensive cleanup. Our specialists restore credibility, rebuild rankings, and strengthen your site’s long-term visibility.
What is a manual action?
A manual action is a penalty imposed by Google’s human reviewers when a site violates search guidelines. This can cause ranking drops, de-indexing, or a loss of organic visibility. We diagnose the issue, remove violations, and submit a reconsideration request to Google, ensuring your site meets all compliance requirements for reinstatement.
What’s involved in a backlink audit?
We conduct a full review of your backlink profile, using multiple tools to detect harmful links, private blog networks, and spammy link farms. Harmful links are removed or disavowed, while we work to strengthen your profile with high-quality alternatives. A well-managed backlink profile protects rankings and ensures long-term search stability.
How can I prevent future Google penalties?
The best way to prevent penalties is by maintaining high-quality content, earning natural backlinks, and following Google’s guidelines. Regular SEO audits, strong technical foundations, and a proactive SEO strategy reduce risks. We provide ongoing monitoring, technical fixes, and best-practice SEO to ensure your site stays penalty-free.
Can you help if I’ve had multiple penalties?
Yes, we specialise in complex recoveries, handling manual actions, algorithmic drops, and multiple penalties at once. Our detailed approach identifies the root issues, implements thorough fixes, and ensures long-term protection. We also provide ongoing support to safeguard against future penalties and maintain strong search performance.