If you’re using Facebook ads to promote your business or you work in Digital PR managing client ad campaigns on Facebook, you’ve come to the right place for some useful tips to maximise your results.
With over 2 billion monthly active users, a 7.18% increase year-over-year, Facebook is one of the most popular social media platforms still today and it’s a great way to advertise your brand or product(s) in front of people. Businesses both big and small can benefit from advertising on Facebook, and with the right approach, you can get the results you’re looking for from your campaigns.
Here are some tips for optimising your Facebook ad campaigns in 2022.
Creating a Successful Ad Campaign on Facebook
Start by identifying your measurable goals. What do you hope to accomplish with your Facebook ads? Do you want more sales, more leads, or more traffic to your site?
We know keeping up with Facebook’s ever-changing advertising policies can sometimes put a campaign on the back burner. And sometimes our demographics and detailed targeting options can diminish into thin air, so it’s important to constantly search for solutions if things do start to change.
The key thing to remember is:
You don’t have a lot of time to promote your ad in front of people on Facebook. Gaining the opportunity to successfully stand out and advertise your campaign effectively to the right people, takes the following:
How to Measure the Success of your Facebook Ad Campaigns
Depending on your specific business goals, there are some key metrics that you can use to gauge how well your ads are performing. Each campaign is unique and different to one another. They will be set up in a way to drive the best results for that campaign you’re running. For example, if you’re simply wanting traffic to your website vs only wanting to receive messages from people seeing your ad.
Although, most Facebook ad campaigns you set up will be using the click-through rate (CTR) metric. You should closely follow this as this metric measures the percentage of people who see your ad and click through to discover more. If your CTR is low, it could be a sign that your ad isn’t relevant to your target audience. This information should instantly notify you of what happens next. Whether the campaign is receiving a high percentage or isn’t performing.
Another important metric to consider is the conversion rate. Using this metric, you can see how many people click on your ad and then complete the desired action, like making a purchase or signing up for a newsletter.
If you have a low conversion rate, your ad may not be making people take action.
Cost per link click (CPC) represents how much you pay on average for each click on a link.
Last but not least, you should keep an eye on your cost per acquisition (CPA). You can use this to determine how much it costs you to convert one person into a customer or lead. If your CPA is too high, it could be a sign that you need to improve your Facebook ad campaigns.
Here’s an example:
The screenshot above shows previous data displaying ads that are outperforming others. This straightaway allows you to investigate your ad campaigns further, just by seeing CTR, CPC & clicks data from the Facebook ads manager.
By monitoring these key metrics, you can get a better idea of how well your Facebook ad campaigns are performing and make necessary adjustments to improve results.
How to Format your Customer Lists
In order to successfully upload your spreadsheet of contacts, you must follow Facebook’s formatting so it can be mapped and uploaded to the system properly, without you losing any imported contacts.
Here are the main attributes a customer list typically contains:
|Main Attributes||Header Fields|
How to Utilise your Customer List
Now that you’ve successfully uploaded your customer list(s), you now have multiple targeting options and different angles you can use.
The customer lookalike audience holds so much potential, as you can directly reach a similar audience to your list and best market your ad campaigns to people who have similar interests and similar searching patterns for what it is you are advertising.
Facebook ads are a great way to get in front of your target market. Have you tried using them for your business? If not, now is the time to start!
We can help you create a campaign that reaches your customers and drives sales. Contact us today at email@example.com to find out more about how we can help you grow your business with Facebook advertising.
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