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How to Use RankIQ to Find Fresh Content Opportunities (and What to Do with Them)

If you’ve ever felt like you’ve totally run out of content ideas, or that everything worth writing has already been done, you’re not alone. Even as content writing experts, we hit that wall sometimes too!

We use a lot of tools day to day at Bronco, but one we’ve recently been loving for content ideas and to spruce up our old content during content audits is RankIQ. This is something that everyone from pro-bloggers to agencies uses, but they like to keep it a secret! In my opinion, from using it on 6 or 7 different blogs and clients across a variety of niches, it’s one of the best ways to break out of a creative and SEO rut, plus these fresh content opportunities are the ones that actually rank and attract traffic.

After using RankIQ for several months and seeing some real results, we’ve decided to share with you how you can use RankIQ not only to uncover new topics but also to identify which of your existing pages could be updated, refreshed, or merged to capture more organic traffic.

It’s the next step in your content audit journey after you’ve downloaded our Content Audit Checklist and learned how to spot low-performing content using GA4 and Google Search Console.

Why Finding “Fresh” Content Opportunities Matters

Fresh content isn’t just about posting something new every week. It’s about creating relevant, search-friendly pages that meet what users and search engines (both traditional like Google and AI search engines) are looking for right now. By the way, if you’re interested in learning more about optimising for AI search, check out our Generative Engine Optimisation (GEO) service. 

Google’s algorithms reward sites that demonstrate E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). Regularly updating and expanding your content tells Google, and AI search engines, that your site is active, credible, and producing value.

And when you use a tool like RankIQ to plan that content strategically, you’re not guessing what to write. You’re targeting topics that data already shows have low competition and high potential.

What RankIQ Actually Does (and Why It’s Different)

At its core, RankIQ is an AI-powered SEO tool that analyses Google’s top-ranking pages for a keyword. I know AI powered tools seem like a buzzword right now, but this one is my favourite, even though it still requires quite a bit of manual input. It gives you two key insights:

  1. Content Opportunity Reports – keywords and topics with low competition and strong traffic potential in your niche.
  2. Optimisation Reports – detailed outlines of what your content needs to include to rank: word count, related topics, and optimisation scores.

Unlike traditional keyword tools (like Ahrefs or Semrush), RankIQ is designed for bloggers and content creators. Its strength lies in showing exactly what kind of content you should write, and where you can give older content a revamp.

sign up to rankiq here

Step 1: Run a Content Opportunity Report

To start finding fresh content ideas:

  1. Log into RankIQ and head to “Keyword Library.”
  2. Choose your niche, for example, SEO, Marketing Tools or Social media.
  3. Filter the list by Competition, Time to Rank and Visits/yr. Use your DA to identify which of these is best for you.
  4. Add the most relevant ideas to your My KWs, which is essentially a queue that you can use as prompts to run a report.

Here are a few tips. Look for keywords that:


For example, if you already have “How to run a content audit,” you might find keywords like:

Each of these can become either a new post or a subtopic within your existing content.

Step 2: Identify Gaps in Your Existing Content

Once you’ve got your fresh keyword list, the next step is to cross-reference it with what’s already live on your site.

Here’s how to do it quickly:

This method helps you build a content gap analysis, a clear view of what you’re missing and where your audience’s questions aren’t being answered.

Step 3: Use RankIQ’s Content Optimisation Report for Existing Posts

This is my favourite part! RankIQ isn’t just for new ideas, it’s perfect for improving older posts that aren’t ranking as well as they should or optimising new ones to rank well immediately!

To find those posts:

  1. Look in Google Search Console for URLs with steady impressions but falling clicks (classic content decay).
    Run those posts through RankIQ’s Optimisation Report.
  2. Check your score. RankIQ gives you a handy grade from F to A++. I love making little tweaks to blog posts and watching that grade go up!

RankIQ will also tell you:

Here’s an example: if your post on “Content Audit Checklist” doesn’t mention “crawl budget” or “search engine rankings,” RankIQ will flag those as gaps. Add them naturally to your copy to improve relevance.

Step 4: Build a Content Pipeline (Fresh + Updated)

Once you’ve run your reports and identified opportunities, create a simple two-column plan:

CategoryExample Topics
Fresh ContentHow to create a content refresh plan
Best SEO tools for 2025
Generative Engine Optimisation (GEO) explained
Content UpdatesShould you delete or update old content?
How to find low-performing pages in GA4

This becomes your content calendar, balancing new creation with smart updates.

Each month, aim for:

That steady cadence keeps your website’s content age balanced, old enough to show authority, but current enough to please search engines and AI algorithms.

Step 5: Track Performance with GA4 and Search Console

After publishing or updating, use GA4 and Google Search Console to measure results:

If your RankIQ-optimised posts start showing up for long-tail keywords, that’s a good sign the tool’s recommendations are working.

Use these metrics to refine your next round of topics. RankIQ makes this iterative process fast and data-driven.

Bonus: How RankIQ Supports GEO (Generative Engine Optimisation)

As AI-driven search and generative engines like Google’s AI Overviews evolve, your site’s visibility depends more on how machine-readable and up-to-date your content is.

RankIQ helps with this by encouraging:

GEO and RankIQ share the same principle: optimise for what’s helpful, current, and contextually rich.

Putting It All Together

If you’ve followed along in this series, you’ll have now:

That means you’ve built a complete, continuous content cycle, a system that keeps your site healthy, relevant, and search-ready all year round.

It’s not just about fixing what’s broken; it’s about creating a proactive content marketing strategy that constantly evolves with your audience’s needs.

Read more: 9 Proven Ways To Increase Website Traffic in 2025

Data Beats Guesswork

When it comes to content creation, guessing is expensive. Using RankIQ takes that uncertainty away by combining SEO data with content insights, giving you a roadmap to growth instead of a to-do list of guesswork.

So the next time you sit down to write, don’t start with a blank page, start with a RankIQ report. Your audience (and your analytics) will thank you for it.

If you need a hand with getting the best content out on your site, get in touch! We don’t just use RankIQ to create highly performing content, but a range of other tools and our expert brains too. You’ll save yourself time, money and a whole lot of work!

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