Background
Radically Open focuses on Radically Open Dialectical Behaviour Therapy (RO-DBT), a clinically researched therapy designed to address issues of self-control and overcontrol. The company’s mission includes providing training events for therapists, offering educational resources, and maintaining a directory of therapists for patients. Initially, Radically Open approached Bronco in 2017 to overhaul their outdated WordPress website, creating a more professional and user-friendly platform.
However, when the global pandemic struck in 2020, the need for an online learning platform became paramount. Bronco was again tasked with integrating this new functionality, transforming the website into a single, cohesive platform that could support both in-person training and online courses.
Objective
Radically Open’s growth required a dynamic digital presence to match their innovative approach to therapy. Their outdated website struggled to support expanding services, making a modern platform essential. The project focused on creating a professional, user-friendly website to meet the needs of therapists, patients, and trainees.
The project aimed to:
- Redesign the original website to reflect the professionalism of Radically Open’s services.
- Develop intuitive functionality for managing training events and therapist directories.
- Create a bespoke learning platform to transition in-person events into an accessible online format.
- Ensure the new platform could support future growth, including multilingual courses and global sales compliance.
Solution
Bronco tackled the challenges faced by Radically Open with a strategic and tailored approach. The solution involved reimagining their website to enhance professionalism, integrating new functionality to support online learning, and ensuring the platform remained scalable and efficient. By focusing on the unique needs of the business and its users, Bronco delivered a comprehensive platform equipped for both current demands and future growth.
Building a user-centric website
The 2017 redesign established a professional digital presence using WordPress, enabling independent updates. Custom post types streamlined training events, while human-focused imagery and geometric shapes created an engaging aesthetic. A custom therapist search feature enhanced user experience, allowing easy navigation of therapist directories.
Adapting to change with My Radically Open
Bronco developed My Radically Open to transition in-person training to online courses. The bespoke platform offered lessons, quizzes, and certification with e-commerce functionality for course purchases. Multilingual content capabilities expanded global reach, ensuring seamless delivery and accessibility.
Streamlined performance and migration
Bronco rebuilt the website for improved speed and usability, utilising lazy loading and responsive imagery. User data migration ensured a seamless transition, preserving course progress and purchase history while minimising disruptions. The updated platform delivered a faster, more efficient experience for all users.
Outcome
The collaboration with Radically Open resulted in a robust, unified platform that serves both in-person and online training needs. Key outcomes include:
- A professional and user-friendly website that aligns with Radically Open’s mission.
- Integration of a bespoke learning platform, enabling seamless delivery of online courses.
- Improved performance and scalability, ensuring the platform can grow alongside the business.
- Enhanced global functionality, supporting multilingual content and international sales compliance.
Bronco’s ability to adapt and innovate ensured that Radically Open could continue delivering its services during unprecedented times. The partnership highlights the importance of flexibility and forward-thinking in digital solutions, providing a foundation for sustained growth and success.
“I just want to add my thanks – I am really impressed with the job you’ve done. I love the look (the fact that it doesn’t look that different!) and that it’s so much easier to navigate – yet contains all the information we need to communicate to anyone new to RO DBT as well as all the details of the learning platform for our students.
We really appreciate your openness to feedback and your responsiveness to questions and requests – and I feel confident that you can support us as we grow the business – thanks so much for everything.”
Erica Smith-Lynch Radically Open