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Redesigning a digital experience to reflect the quality, simplicity and soul of bespoke garden rooms

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Background

Contemporary Garden Rooms, a bespoke designer of high-quality timber garden rooms, sought a digital presence that would reflect their craftsmanship and attention to detail. Based on their dedication to creating unique, sustainable spaces, the company needed a website that could effectively showcase their expertise and resonate with customers. The existing site, overly optimised for search engines, lacked the inviting, customer-focused design needed to engage users and represent the company’s ethos.

Objective

The goal was to transform Contemporary Garden Rooms’ digital presence to:

By achieving these objectives, the project aimed to foster trust, drive customer engagement, and solidify the brand’s position in an increasingly competitive market.

Solution

To meet the objectives of Contemporary Garden Rooms, we implemented a comprehensive approach that combined innovative design, user-centric functionality, and strategic marketing enhancements. Our focus was on delivering a digital experience that not only captured the essence of the brand but also effectively engaged and converted visitors.

Redefining the digital experience

To reflect the craftsmanship of Contemporary Garden Rooms, we designed a visually appealing website that harmonises aesthetics and functionality. Using a nature-inspired colour palette and bespoke botanical illustrations, the design enhances the brand’s charm and aligns with its sustainability ethos. The content adopts a friendly, approachable tone that mirrors the values of a family-run business. This clear and authentic communication builds trust and connects meaningfully with customers.

Simplifying choices for clarity

Previously, the product range appeared fragmented, creating confusion for potential customers. By streamlining the offerings into a single product – the garden room – with customisable options, we made the user journey more intuitive. Visitors can now easily explore configurations tailored to their needs without feeling overwhelmed. Alternative products were repositioned to maintain search value without detracting from the clarity of the main offering, ensuring the website remains both user-friendly and search-engine optimised.

Engaging and educating users

The new website highlights the story behind the craftsmanship, showcasing materials like sustainably sourced timber and high-grade insulation to reinforce the brand’s commitment to quality and sustainability. By focusing on the care and passion in each build, the site fosters customer appreciation for the product. It also introduces features like flexible designs and personalisation options, ensuring visitors leave informed, inspired, and confident in choosing Contemporary Garden Rooms.

Enhancing visibility and conversions

Since the website relaunch, we’ve expanded our services to include SEO and PPC strategies. Content optimisation now targets specific locations to increase visibility among relevant audiences. Conversion points such as brochure downloads have been added to engage less committed users, nurturing them through the decision-making process. Our PPC campaigns have been instrumental in driving an increase in conversions, ensuring the brand reaches its target audience effectively and efficiently.

Outcome

The redesigned website has successfully transformed Contemporary Garden Rooms’ digital presence into an inviting, professional space that mirrors the quality and bespoke nature of their products. Key results include:

Today, the website stands as a testament to the power of aligning business objectives with user needs. Contemporary Garden Rooms continues to build trust and grow its customer base, supported by ongoing digital marketing efforts that ensure sustained success.