We understand that every client is unique. The ideas and marketing material produced for each campaign need to be interesting and innovative to engage your audience and succeed.
Improving student interaction and engagement
My Voucher Codes
By covering key issues for parents and students arising from higher education we aimed to generate PR and improve engagement between students and My Voucher Codes; ultimately to make MVC an authority on money issues including within the education sector.
A guiding hand through the fluctuating digital landscape
Digital Media Marketing is an art, a skill that requires knowledge of the ever changing and fluctuating digital landscape that we work in, and experience of a variety of industries. We identify what is most important to your brand and follow how consumers engage with your business on a daily basis. Our focus is always on delivering tangible results for you as our client.
We are so much more than just content marketing and our work stands for itself. Our projects span interactive websites to in-depth infographics, multi-platform social campaigns to engaging videos, and of course, the good old written word and real survey data.
Planning is key in Digital Media Marketing. To raise brand awareness for you with positive interactions and achievable targets, we will create a strategy and a plan unique to your brand. We create pieces that people can't help but react to; experience has shown that if your content isn't interesting in today's digital world, people won't stick around to engage or find out more. Put simply, we'll promote your business at the right time, using the right content, to the right people.
Reading from the BlogHow to plan a customer retention strategy – Part 2
Real people, real interactions
The aim of our Digital Media Marketing service is to achieve your goals, getting your brand in front of the people that will go on to become loyal customers.
Our unique experience in the industry has shown that people engage best with content that is aligned with their interests and is shared by people they look up to. By encouraging relevant influencers who can engage naturally with your campaign to share it across their most popular platforms, we harness the full potential of the digital world.
The eyes of the world on you
Getting ahead of your competitors in the digital world is a challenge; everyone is battling for space in front of the people that matter to their brand. The campaigns we create are innovative and we're not afraid to try something new that will achieve more coverage and positive interactions.
Our Digital Media Marketing team are experts in knowing the right time, the right place and the right people to push your campaign to, giving you the upper hand in your industry and ensuring the eyes of the world are on you.
Maximising multi-platform campaigns
Your audience are as diverse in their browsing habits as they are in real life. With so many different options for people accessing content online nowadays, from websites to social media, working on desktops and mobile devices, we make sure that everyone will see your campaign on the platform they most often engage on.
There is no better feeling than seeing a campaign prove popular not just on one medium, but across several. A multi-platform campaign provides a cohesive project that will keep you on-brand and accessible across every online space.
The good old written word
Some people say it's old hat; we disagree. Image and video content are great, but not always the best or only option. Our number one goal is to get your brand in front of the people that matter to you and who will go on to become your customers.
When packed with engaging information, with a strong message and combined with real survey data that's relevant to your audience, a press release will get people interacting with your content and sharing your brand.
Innovative and engaging resources
Our speciality lies in understanding and creating the best resources for your campaign. We know that humans respond best to media they can engage with visually, so our projects harness the power of this.
We have a vast portfolio of creative resources from the short-form video, which is ideal for cross platform media, and the humble infographic, packed with data in a graphic form that inspires people to read on, to more complex tools and interactive microsites that are naturally shareable and just plain old good fun.
Working closely alongside our clients, we'll find out which resource and types of content are the best for your brand and audience.
A complex puzzle designed to feel simple
Asking all the right questions
The first stage of the process is us getting to know you: your ideas, your competitors, your processes and your goals. Every project needs an excellent grounding for us to achieve your aims.
- Client research
- Competitor analysis
- Idea refinement
Putting our creative heads on
Once we understand how we can work together best, we'll pull together a strategy for your brand, collating all the information we have found out about you and your industry. Then the fun starts: we'll create the content and resources needed to get your campaign ready and raring to go.
- Plan of action
- Collate research
- Design & build
- Supporting material
Getting you seen by the people that matter
Our campaigns really begin to run themselves at this point. Using our experience and contacts, we'll put your project and brand in front of the right eyes, launching across the relevant channels and building relationships with people in your industry for maximum visibility.
- Launch idea
- Share across channels
- Build relationships
- Maximise visibility
Rounding it all up
A campaign doesn't end as soon as the promotion is finished. We collate all the coverage a project has gained, analyse where it's been successful and what we might do differently next time, then round this up in an easy to understand report for you.
- Collate coverage
- Analyse success
- Future opportunities
- Use for future growth
What our clients say
The DMM team at Bronco never fail to impress. They are exceptional at producing well designed, innovative content and are always willing to take feedback on board, meaning we always get a professionally finished project which fits with our brand.
Many of our monthly collaborations have not only been successful in driving traffic to the NRS Healthcare website, they have also attracted the attention of influential bloggers and national press, anchoring our reputation within the healthcare sector and raising awareness of what we do to keen new audiences.Lexi Lomas, NRS Healthcare