The popularity of ChatGPT continues to grow and has certainly opened the world’s eyes to the possibilities of artificial intelligence and a glimpse of the future. I’ve recently been hooked on the new GPT-4 features, watching people’s creative uses being implemented. The boundaries are increasing. From a marketing standpoint, I was curious to see what ChatGPT can do to help businesses with their digital marketing strategies.
OpenAI’s ChatGPT is a large language model trained on a huge text-based dataset. Only launched in November last year, the AI model is still in the very early stages but has recently rolled out their GPT-4 with new and updated features.
Here at Bronco, we love nothing more than jumping on the latest trends and we’ve tested the limits of ChatGPT in various different ways over the last few months to see what’s it capable of. Whether that’s generating code for testing, simplifying large amounts of text down into key points, or simply asking complex and technical questions and seeing the response unfold. At times, the results are scary accurate!
We’ve found it saves a lot of time for many things, helping to speed up results or initial ideas. However, it is clear we’re in the early stages of development.
There have been many creative ways people are getting the most from GPT-4.
Businesses can prompt the chatbot for inspiration for blog post ideas, help out when faced with writer’s block, rewrite your sentences to target specific audiences and a lot more!
The update of GPT-4 has certainly improved the overall quality of content writing versus the previous 3.5 version.
GPT-4 can imitate the writing styles of authors but only produces content by recognising and following patterns it has found from training. However, it’s important to ensure recognition is given to the original authorship, if using particular writing styles.
Businesses need to remain active, and social media is the easiest way to provide updates, keep users engaged and advertise any products or services. Businesses can look for ChatGPT to help with social post ideas and managing a content calendar.
Keeping a consistent posting schedule is crucial to maintain audience interest and help build engagement.
Businesses working with clients overseas can seek assistance translating their communication and marketing goals. International clients often require support in translating their communication and marketing objectives to effectively engage with diverse audiences.
With the use of ChatGPT, businesses can tailor their strategies for a global appeal and potentially target new markets for expansion.
Enhance your website’s visibility on search engines, driving more traffic and potential customers to your site using ChatGPT to help incorporate relevant keywords into your content.
It is essential to conduct thorough keyword research around your business to create an effective content strategy plan.
Here at Bronco, it goes much deeper than keywords and content. Our methodical research, planning, and SEO management ensures continuous analysis and reimplementation for the best possible results.
The process of creating compelling ad copy can be challenging, but ChatGPT can help. Align your ad copy with your brand’s voice and message.
AI can also help to create persuasive text for your online ads by understanding your product’s unique selling points and tone of voice.
The advancements are happening right in front of us, and ChatGPT has certainly impressed and improved over time. I find good use from using the platform. However, whilst GPT-4 is great at giving quick, helpful answers and boosting people’s creativity, it can’t beat the human touch.
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