Building Buzz in the Digital World

Your content is nothing if it doesn’t get seen, and that's exactly what we help you do. With years of experience in media relations and with influencers, we've built up not only the contacts but the technique to getting your content noticed through thoughtful and useful outreach.

Our Digital PR service goes hand in hand with Content Marketing. Digital storytelling, that is, creating content on your site, is only one side of the coin in digital marketing. We take the useful and inspiring content that we've created, such as surveys or data led press releases, and particularly pieces that have the potential to go viral, then push them out to the right people at the right time.

Not only will you be positioned as thought leaders thanks to our reactive marketing, responding promptly to journalist requests and seasonal news, but we boost your online visibility in search engines and brand awareness will soar.

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The right people

With years of experience in digital PR and brand outreach, we have the contacts and the knowledge to help your content find the right people.

Long term planning

We're always thinking ahead, so our digital PR campaigns are designed to hit again and again, and we strategically plan for brand-focused events in future.


We always have one eye on the news so that we're ready to jump on board with quotes, imagery or content on your behalf at lightning speed.

Keeping you at the forefront

To stay relevant, you need to remain a voice to be listened to in your industry. Our ongoing reactive efforts to journalist requests in conjunction with pieces of evergreen content keep you at the forefront. Campaigns that generate ongoing coverage, traffic and conversions long after they’ve first been published are our thing.

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Much more than links

Where the purpose of digital PR and outreach was once solely links for SEO purposes at (almost!) whatever cost, today our goals are much more inclusive. We aim to position you as thought leaders, elevate your brand awareness, increase your traffic, and ultimately, drive more conversions and build loyal customers.

Reactive Marketing Where the Trends Are

We’re never just scrolling social media, even though it may appear that way! Our digital PR team is always up to date with the latest trends and breaking news, keeping an eye out for anything that can help us position you as the experts and get you published. Our goal is to get you at the centre of conversations about trending topics through whatever channels and outlets work for your brand.

If you struggle with finding the time to keep with current trends, let alone leveraging them for your business, this is exactly where we step in. Not only will we be proactive in finding stories right before they break, but we will fill gaps in the market, creating demand for you where there may not have been before.

A Content Calendar to Stay on Track

Our approach to digital PR combines reactive marketing with a content calendar and strategy. To give you more time to focus on running your business, we take your creative digital PR campaigns from beginning to end. This includes planning an overall strategy, creating the content, promoting it, and summing it all up at the end.

Your content calendar will be designed bespoke for you and your audience, including larger scale holidays and smaller industry relevant dates for your brand. We might ask you a lot of questions at the beginning, but trust us, this will take the load off in the long run.

Responding to Journalist Requests

With a combination of tools and time in the digital PR industry, we have access to a huge range of requests from journalists that we are always on board to respond to for our clients. Sometimes they even come to us as reliable sources of information that will fit the exact story they need!

All we ask from you is access to your image banks and content, then we can provide journalists with what they need in a timely manner. We will organise all this and more on your behalf so that your brand positioning will soar without you needing to spend your precious time chasing requests.

Links Come Naturally

Digital PR is often considered at one end of the scale or the other - either it’s for the purpose of generating high quality links for SEO, or it’s totally for brand awareness. In our opinion, the best digital PR brings you all these benefits and more.

We believe that creative content for digital PR should be designed not just for SEO - far from it in fact! We always consider your ideal target audience in every piece of content and we find the places this audience hangs out in order to get you in front of their eyes. As a result of content that informs, educates or amuses, based on the specific goals, links will come naturally.

Innovative Campaigns

There’s no denying that digital PR is a saturated market at the moment, but that doesn’t mean there isn’t room for your brand; in fact, it’s even more of a reason for you to get your voice heard! To make sure that your content isn’t just disappearing into the ether, we don’t just promote the same content pieces as everyone else in your industry.

Our innovative campaigns, no matter how big or small of a business you are, are designed to stand out from the crowd. We know how to cut through the noise with our press releases, backing up every story with a solid foundation of research and data, alongside a variety of resources for journalists and influencers to access.

A complex puzzle designed to feel simple

Finding out about you

When embarking on a digital PR campaign with us, we’ll take a bit of time to explore your existing content and digital footprint to find out how you position yourself and where we come in.

  • Client research
  • Market research
  • Goals
  • Competitor analysis
  • Brainstorm
  • Idea refinement

Getting creative

We’ll first collate any existing content that may be repurposed as a digital PR campaign with the ideas we’ve generated for you to create a strategy and plan going forward. We collaborate with our content marketing team to create new and innovative campaigns and press releases for your outreach.

  • Collate research
  • Content calendar
  • Design & create
  • Optimise content

Gaining you outstanding coverage

This is where digital PR really shines - the outreach! We find the right people who will be willing to share your content across their publications and channels, whether this is an evergreen campaign or a piece of reactive PR.

  • Launch idea
  • Outreach
  • Maximise visibility
  • Cross-channel promotion

Making it matter

We like work that is measurable, so we keep careful track of coverage and results so that we can regularly report it back to you as well as make any necessary changes to our strategy to ensure that all our outreach has a purpose and is successful.

  • Regular updates
  • Continuous optimisation
  • Evergreen content
  • Recommendations

As a result of Bronco’s nimble responses and creation of interesting but exciting content, we’ve been pleased to watch the coverage roll in from our digital PR campaigns.

We never believed we’d see our new brand covered in national publications and our products featured on influencer’s channels, but the digital PR team at Bronco have exceeded expectations here. As a result, our sales have rocketed and we’re in the process of scaling the brand - we know that Bronco will have no problem keeping up with that!

James Waylett, Jacobs & Dalton
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