We're forward thinkers and always take this approach when running marketing campaigns, strategically planning for lasting success and not short-term vanities.
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The secret to our success is your success
We build bespoke plans for our clients executing them with a systematic approach; ensuring deadlines and milestones are met. When you work with Bronco, you can be sure you're in good hands. Not only are we comprised of experienced consultants, but we're also one of the few agencies which have dedicated developers to support the SEO team, directly.
An unparalleled drive to see our clients succeed
Online marketing, specifically Search Engine Optimisation (SEO), can be seen as a dark art; but it doesn't have to be. We're constantly assessing the needs of our clients and ensuring we do all we can to break down our work into logical steps; providing reasoned recommendations to educate our clients.
Like our clients, at Bronco, we understand the importance of the organic channel and we take it very seriously; keeping abreast of the ever-changing landscape of our client businesses as well as Google's algorithms, ensures we provide forward-thinking advice and strategies. We've worked on diverse projects for businesses operating in a wide range of marketplaces.
While many come with their own unique challenges, we thrive on this and on delivering positive impacts for our client's online marketing; which in turn, has fostered many long-term partnerships.
Reading from the BlogMy Introduction to and Learnings of SEO
An obsession with technical SEO
What a user sees when visiting a website and what search engines like Google see are two very different things; beautiful sites don't always have a beautiful codebase – we're here to fix that.
Search engines look for 'clues' as to the purpose of a web page and a site in general. Therefore it's important to make this as clear as possible. Through this crawl of a website, a search bot will determine a website's structure, its quality and therefore where it should rank.
Our technical site mechanics love nothing more than getting into a website and ensuring all the code is optimised and search engine friendly.
Confession time. We're total data nerds
Honestly, we love data. We're experts in Analytics and more importantly, analysis. We use data to understanding site performance, channel attribution and content, to name but a few.
We have a number of Google Analytics qualified consultants, and we're no stranger to building various scripts that allow for data mining in the millions.
With various API's including Google Search Console, we get a complete picture of your website allowing us to make data-informed decisions and help power our strategic thinking.
As the saying goes; turnover is vanity, profit is sanity
The same applies for online marketing as often chased traffic figures are given undue focus. While driving visitors to a website is important, it's not about the number of people coming to your website but their intention and whether they will become a customer, or better, a brand advocate.
Bringing targeted visitors to the site is all about understanding what your customers want, and giving it to them.
We regularly conduct keyword research to find opportunities to build your audience, we amend and add to your website to focus on attracting users searching for high converting and longtail terms.
Content is King
A good content strategy is a culmination of good keyword research, and we tailor our strategies around maximising this potential.
With customers consuming content at a higher rate than ever, it's important to have an informed content strategy which can be tailored to the subject, the goal and the audience.
Content strategy is much more than simply keywords and content; with methodical research, planning and management we constantly analyse and reimplement for best performance.
A complex puzzle designed to feel simple
Asking all the right questions
Our research starts with you. You're the experts after all. With carefully crafted questioning we come to understand your business, its needs, and your current circumstances to create the best strategy which is tailored uniquely to you and your business.
- Client questionnaire
- Competitor research
A deep dive into what makes your website
Whether it's technical site audits, content audits, link audits or any other audits, we love to get technical and pour over the finer details that contribute to making your website what it is. The devil really is in the detail, and that's the difference between being a success and a failure.
- Link audit
- Site audit
- Content audit
- Penalty review
- Reputation management
It's a dirty job...
Technical SEO is the cornerstone of any campaign, and it pays to get it right to avoid Google Panda and ensure you are performing beyond the competition. We consider everything when reviewing a website, it's a speciality of ours; we often spot what others can't.
- Titles & meta
- Duplicate content
- Crawl errors
- Faceted search
Constantly checking our own theories
We understand that we operate in an ever-evolving industry that never stands still. What works today might not work tomorrow. We regularly review our strategies, with the help of in-house programmers creating bespoke tools, to ensure what we do is providing a good ROI.
- Search visibility
- New practices
- Google algorithm changes
- Research and development
- SEO tools
What our clients say
When we started working with Bronco in 2014 we were suffering as a result of a couple of Google penalties. With Bronco's support, we've made huge progress in improving the structure and content of our website, and it's now more visible in organic search results than ever before.
The team at Bronco are knowledgeable and friendly, and the level of service we receive represents great value.Tori Kirwan-Taylor, Blue Chip Holidays