How to Create Facebook Ad Copy That Sells

If you’re running Facebook Ads and not seeing the results you want, the problem might not be your targeting or your budge; it could be your copy.

Even the best images can’t make up for an advert with poor messaging. Good ad copy grabs attention, speaks to your audience’s needs, and makes them want to take action. Here’s our quick guide on how to write Facebook ad copy that actually sells.

Start With the Hook

Your first line is everything. It needs to stop the scroll.

Think about your audience. What’s bothering them? What do they want? Your hook should tap into that immediately. Try:

• A bold statement: “Still wasting hours on manual admin?”
• A question: “Struggling to get bookings through your website?”
• A relatable problem: “Tired of ads that burn through your budget?”

Make it snappy, punchy, and impossible to ignore.

Speak Directly to the Reader

Facebook isn’t the place for corporate language. Write like you’re having a conversation.

Use “you” and “your”. Focus on the benefit, not just the product. For example:

Our platform uses AI to automate invoice processing.

vs

Save hours each week by letting our software handle your invoices for you.

Keep it personal and straightforward. People buy into what you’ll do for them, not what you are.

Highlight a Clear Benefit (Or Three)

Once you’ve got their attention, tell them what they’ll gain.

Pick out one to three key benefits and make them concrete. Will they save time? Save money? Look better? Feel more confident?

Try bullet points for clarity:

• No contracts, cancel anytime
• Orders dispatched within 24 hours
• Rated 4.8/5 by 1,000+ happy customers

Social proof and guarantees work well here too.

Add a Call to Action That’s Easy to Say Yes To

End with a clear next step. Don’t be vague—guide the reader towards action:

• “Get your free quote today”
• “Shop now – limited stock”
• “Download the guide and see the difference”

If you’re asking for a bigger commitment (like a sales call), keep the tone low-pressure:
“Curious to see if it’s right for you? Let’s chat.”

Test Long vs Short Copy

Short copy can work brilliantly, especially for lower-cost items or familiar services. But for more complex offers, longer copy might help you build trust as consumers need more information before they consider your product or service.

There’s no one-size-fits-all solution so our advice is to test both.. Sometimes the best-performing ads are just a few lines long. Other times, a well-structured, story-driven post wins.

Final Thoughts

Great Facebook ad copy doesn’t shout—it resonates. It meets people where they are, speaks to their needs, and makes the next step feel easy and obvious.

If your ads aren’t converting, don’t just tweak your targeting. Look at your message.

Want help crafting Facebook ads that actually convert?
We work with brands across the UK to write scroll-stopping, high-converting ad campaigns that deliver real ROI.