Social media is now an integral part of brands’ and businesses’ marketing, but with so many different social channels to use, it can get confusing. Bronco have compiled a Social Media Cheat Sheet to ensure your images and videos are optimised to the correct sizes for each network.

When you’re running numerous social media accounts and having to create content for them, it can get quite confusing as to which size is needed for which social media site. You can’t just use an image with the same dimensions across every social network. Also you need to be aware of image and text placement and the amount of text you can use. As you can see, social media image sizing is not as simple as it may seem.

Social media and digital marketing – the basics

If you’re posting to multiple social media sites and find yourself getting confused differentiating image sizes between Google+ and Facebook. Struggling to know what’s best to post on Instagram and Twitter and have no clue what you’re meant to be posting on Snapchat?  Worry not, we can help!  We have produced a social media cheat sheet to use for reference. As you’ll see image dimensions vary according to where and how it’s shared. We look at all social sites, from cover photos, to timeline images, to profile pictures and everything in between.

All the social media specs you need to know in one handy place; print and keep, download and save, Pin to share or embed on your site.

Quick reference


Page cover photo

Page cover video

Page profile photo

Shared image

Video specs

Group cover photo:



Header photo

Photo formats

Profile photo

Timeline images

Lead gen cards

Website card

Video time



Channel art

Channel icon


Video title



Cover photo

Profile photo

Shared image

Shared link image

Shared video



Profile picture

Shared photo





Profile images

Cover image

Pins in feed

Expanded pin size

Pin boards complete size

Tiny thumbnails


Business Logo

Overview tab image

Cover image

Hero image

Custom modules

Company photos

Image updates


Profile picture

Dashboard view

Image post

Native video

Shared video



Business geofilters

Picture duration

Time span

Infinite (new update)



If you have found the cheat sheet helpful, why not share with your colleagues, friends and followers on social media and if you want to keep up to date with all social media changes and digital marketing news sign up for our newsletter below.

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