Social media is now an integral part of brands’ and businesses’ marketing, but with so many different social channels to use, it can get confusing. Bronco has compiled a Social Media Cheat Sheet to ensure your images and videos are optimised to the correct sizes for each network.
When you’re running numerous social media accounts and having to create content for them, it can get quite confusing as to which size is needed for which social media site. You can’t just use an image with the same dimensions across every social network. Also, you need to be aware of image and text placement and the amount of text you can use. As you can see, social media image sizing is not as simple as it may seem.
If you’re posting to multiple social media sites and find yourself getting confused differentiating image sizes between Google+ and Facebook. Struggling to know what’s best to post on Instagram and Twitter and have no clue what you’re meant to be posting on Snapchat? Worry not, we can help! We have produced a social media cheat sheet to use for reference. As you’ll see image dimensions vary according to where and how it’s shared. We look at all social sites, from cover photos, to timeline images, to profile pictures and everything in between.
All the social media specs you need to know in one handy place; print and keep, download and save, Pin to share or embed on your site.
Social Media Images – Quick reference
Page cover photo
- 820×312 pixels on page
- 820×312 pixels on desktop
- 640×360 pixels on smartphones
- Minimum width 400 x 150 tall
- JPG’s and sRGB files load the fastest and keeping to less of 100 kilobytes.
Page cover video
- Format MP4
- Wide – 820 x 426 – tall
- Length 20-90 seconds
Page profile photo
- 180×180 pixels
- 170×170 pixels on desktop
- 128×128 pixels on a smartphone
- 36×36 pixels on feature phones
Facebook will scale to a max of 1:1
Facebook will scale photos under the minimum dimensions.
When you create a highlighted image it will appear on your page at 843 x 504 pixels.
Facebook will scale down to 470×174 to show in feed.
- 16:9 or 9:16
- Text 90 characters,
- File size up to 4 GB
- Promoting your posts – images must contain <20% text
- Video’s – Native video auto-plays in news feeds
- Did you know Facebook posts with images get more than double the engagement of basic text posts?
- Engage with fans on Facebook, encourage them to share their own photos of your products on your company page.
- 1500×500 pixels
- Maximum file size of 5 MB.
- Image types include: JPG, or PNG.
- 400×400 pixels displays 200×200 pixels
- Maximum file size 2 MB.
- Image types include JPG or PNG.
- 1024×512 pixels maximum
- 506×253 pixels in stream collapsed on desktop
Lead generation cards
- Keep details away from the lower left-hand side of your header photo
- You can add up to 4 images per tweet and tag unlimited people in images
- Recommended 1,500 x 500 pixels.
- Maximum file size of 5 MB.
- Image types include JPG, GIF or PNG.
- You can add one gif to a tweet or one social poll
- Your Twitter header and profile photo is the first opportunity to advertise your brand.
- Did you know Tweets with images get 150% more re-tweets and 18% more link clicks than those without?
Use a square image to maintain the aspect ratio of 1:1
- 1080×1080 pixels – square
- 1080×1350 pixels – portrait
- 1080×566 pixels – landscape
All images show square in your profile, with landscape and portrait cropped to the aspect ratio of 1:1
Portrait is shown full-length instream, ideal for marketers, these images offer a better opportunity to be seen due to size.
- 1080×1920 pixels
- Max size 4GB
- Max length 15sec
- Links can only be added to your profile and Stories if you have over 10,000 followers or a verified account.
- Make the most of Instagram multiple image option, create a gallery to showcase products or your brand.
- To increase the visibility of your posts, make sure you include relevant hashtags. There is a limit of 30 hashtags per publication.
Minimum size for a LinkedIn cover photo is 1192×220
Image types include JPNG, JPG or GIF.
- 2560×1440 pixels recommended for best results on desktop, mobile, and TV displays
- 1546×423 pixels safe area for text and logos
- Tablet display: 1855 x 423.
- Mobile display: 1546 x 423.
- TV display: 2560 x 1440.
- 800×800 pixels.
- Displays as 98×98 pixels.
- Image types: JPG, BMP or PNG.
- 1280×720 pixels minimum HD
- Aspect ratio 16:9
- Max length – 11hrs
- Max file size – 128GB
In order to qualify as full HD, your dimensions must be at least 1,280 x 720 pixels.
- 100 characters
- Video description
- 5,000 characters
- Ensure you choose relevant images for your video thumbnails. They don’t have to be a still from the video, it’s a great opportunity to drive traffic to your video.
Image types include JPG, GIF, PNG or BMP.
- <10MB 500×750
- GIFS must be under 3MB
- YouTube, Instagram and Vimeo
- <1MB max width 540
- You can upload up to 10 photos or gifs into a photoset.
- You can paste an image’s URL from your site into the post form then the actual image appears in its place. The link will direct back to your site.
Pins in feed
- 236 pixels x adjusted to height.
Expanded pin size
- 600 pixels x adjusted to height.
Pinboards complete size
- 222 x 150 pixels large thumbnail.
- 55×55 pixels small thumbnail.
- Videos and gifs will play automatically when you expand the view
- Colours which get the most shares on Pinterest are images with red, purple, and pink hues.
- 1080×190 pixels
- Max video length 10 seconds
- Between 4 and 7 seconds is recommended
- Must include sound
- 1080×2340 pixels
- PNG with transparent background
- Tap the paperclip to attach a website to your snap, followers can swipe up to view. Great to direct traffic to products or competitions.
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