Social media is now an integral part of brands’ and businesses’ marketing, but with so many different social channels to use, it can get confusing. Bronco has compiled a Social Media Cheat Sheet to ensure your images and videos are optimised to the correct sizes for each network.

When you’re running numerous social media accounts and having to create content for them, it can get quite confusing as to which size is needed for which social media site. You can’t just use an image with the same dimensions across every social network. Also, you need to be aware of image and text placement and the amount of text you can use. As you can see, social media image sizing is not as simple as it may seem.

Social media and digital marketing – the basics

If you’re posting to multiple social media sites and find yourself getting confused differentiating image sizes between Google+ and Facebook. Struggling to know what’s best to post on Instagram and Twitter and have no clue what you’re meant to be posting on Snapchat?  Worry not, we can help!  We have produced a social media cheat sheet to use for reference. As you’ll see image dimensions vary according to where and how it’s shared. We look at all social sites, from cover photos, to timeline images, to profile pictures and everything in between.

All the social media specs you need to know in one handy place; print and keep, download and save, Pin to share or embed on your site.

Social Media Images – Quick reference


Page cover photo

Page cover video

Page profile photo

Shared image

Facebook will scale to a max of 1:1

Shared link

Facebook will scale photos under the minimum dimensions.

Highlighted Image

When you create a highlighted image it will appear on your page at 843 x 504 pixels.

Event image

Facebook will scale down to 470×174 to show in feed.

Video specification



Header photo

Photo formats

Profile photo

Timeline images

Lead generation cards

Website card

Video time



Profile picture

Use a square image to maintain the aspect ratio of 1:1

Shared photo

All images show square in your profile, with landscape and portrait cropped to the aspect ratio of 1:1

Portrait is shown full-length instream, ideal for marketers, these images offer a better opportunity to be seen due to size.





Logo image

Cover image

Minimum size for a LinkedIn cover photo is 1192×220

Shared image

Image types include JPNG, JPG or GIF.


Channel art

Channel icon


In order to qualify as full HD, your dimensions must be at least 1,280 x 720 pixels.

Video title



Profile picture

Dashboard view

Image types include JPG, GIF, PNG or BMP.

Image post

Native video

Shared video



Profile images

Board Cover

Pins in feed

Expanded pin size

Pinboards complete size



Ad requirements

Business geofilters

Picture duration

Time span




If you have found the cheat sheet helpful, why not share with your colleagues, friends and followers on social media and if you want to keep up to date with all social media changes and digital marketing news sign up for our newsletter below.

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