Cracking the Code: What Makes a Great Marketing Report

So, after all the time and effort you put into brainstorming and creating a marketing campaign you finally launched it online… and now it’s time to sit back, relax, and watch the magic happen, right? Well, not quite!

Before you start popping that champagne bottle to toast your marketing brilliance you need something equally genius to showcase your triumph – a killer marketing report. But what exactly makes a marketing report great?


First and foremost, your marketing report should be crystal clear, use simple language, and avoid technical jargon unless you want your readers not to actually read it.


Numbers don’t lie, but they do have a tendency to make people nap! Wake them up with eye-catching data visualisations like, charts and graphs that make data pop and mean something for your client.

Tell a story worth listening to

Every marketing report has a story to tell. Start with a gripping narrative that sets the stage for your data. It’s like the opening scene of a movie – make it intriguing, and your audience will stick around for the sequel.

Too much of a good thing

In marketing report land, avoid overcomplicating things with unnecessary details. Your report should be like a well-crafted ad – brief, engaging, and to the point.

The Good, the Bad, and the Ugly

Don’t avoid the truth even, if it stings a little. If your marketing campaign didn’t quite nail it don’t sweep it under the rug. Acknowledge both the successes and failures, with equal enthusiasm. Being honest will ultimately earn you respect and trust in the long run.

Call to Action

A great marketing report doesn’t just tell a story, it motivates action. End your report with a clear call to action for your client and your team. Tell your team what needs to be done next or plan a way to correct the missteps.

Proofread like your reputation depends on it (Because it does!)

Typos and grammar mistakes are the villains of any great marketing report. So, proofread like a hawk, your credibility is on the line!

Extra tip: A new pair of fresh eyes can spot mistakes faster!

Keep the end goal in mind

Remember, the ultimate goal of your marketing report is to inform, inspire, and create a plan of action. So, keep your eyes on the bigger picture. To summarise, a great marketing report is like a well-executed marketing campaign. It narrates a story relying on data, sends a message and motivates the audience to take action.

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