We’ve produced a handy content calendar for 2024 which is free to use and download! A content calendar can be helpful for marketers looking to plan and organise content distribution across a variety of social media channels.

Keeping up with the fast-paced world of digital marketing is essential. This is where an effective content calendar becomes valuable to have. It is important to post regularly and consistently in a digital world where content is king. Keeping a content calendar helps plan out posts in advance.

Content Calendar Template for 2024

We’ve helped you get started with your 2024 content calendar. You can download this as an editable PDF and print this off to keep on your desk for event reminders or specific tasks you jot down.

You can either click the image above or the button below!

Keep your Brands Tone of Voice

Your brand may not be relevant to every national holiday or trending event. You can be selective with your content calendar. Focusing on events and days aligned with your brand’s values and your audience’s interests keeps your marketing relevant and authentic.

So don’t feel you need to react and create something for them. Our content calendar is a guide that can be used and edited in your own way.

For example: April Fool’s Day might not sit well with law firms and legal providers.

Brainstorm Industry-Relevant Topics

Make use of your content calendar as a brainstorming tool. Choose topics that are relevant to your industry and clients. The topics might include industry trends, customer pain points, or frequently asked questions. You can ensure that your audience receives real value by planning these topics ahead of time.

Local Angles

Local community calendars can be a great resource for finding local events and special days relevant to local businesses.

A number of industries publish newsletters that provide information about upcoming events, seminars, and awareness days. You can stay informed about relevant events by subscribing to these.

Final Tips

TikTok and Instagram feature ‘Explore’ features that highlight trending topics and events, which can be useful for developing relevant and popular content towards your calendar planning.

Observe how your competitors use social media and marketing campaigns. If your brand is relevant to their activities, they might participate in events and awareness days that are also relevant to your brand.

There are often upcoming events or awareness days revealed by hashtags. Engage in forums and groups specific to your industry as members often discuss and share events and awareness days that are coming up.

Awareness Days and Days of the Year are useful sources for events and days to keep in mind.