Utilising Social Media Influencers to Build Brand Awareness

Natasha Barnes

· Social Media

In the ever-evolving digital world, social media influencers have become an important part of a brand’s marketing strategy. By leveraging the power of influencer marketing, brands can build awareness, engage customers, and increase sales. Let’s take a closer look at how social media influencers can help your brand reach its goals.

What is an Influencer?

A social media influencer is someone with a large and loyal following on one or more social media platforms and who can influence their followers’ opinions and decisions. They have the power to shape public opinion through their content and drive engagement with their audience. Brands partner with influencers to promote their products or services in exchange for payment or other incentives. This type of relationship offers a win-win situation for both parties: the brand gets exposure and potential customers, while the influencer gets free products and/or money.

Types of Influencers

Overall, there are six types of categories influencers fit into, these are: 

  1. Nano

Nano influencers have the smallest following, between 1k-10k, but they often have the most powerful relationship with their followers. These influencers take their time to nurture relationships with their audience on a more individual level and are generally very well trusted by their followers. Using a nano influencer is a great way to enter the world of influencer marketing.

  1. Micro 

Micro influencers have been 10k-50k followers and are a great choice for a lot of small but established brands. Again, a micro influencer is a great way to start an influencer marketing campaign for your brand. 

  1. Mid-Tier

A mid-tier influencer has around 50k-500k followers with high engagement rates across all of their social platforms. You can expect a high ROI from your influencer marketing campaign when pairing with a mid-tier influencer. 

  1. Macro 

A macro influencer has 500k-1M followers and have typically gained their ‘fame’ through their social media platforms. These are the type of influencers that bigger and more established brands with larger budgets and resources can utilise.

  1. Mega 

Mega influencers have around 1M-5M followers and are often referred to as celebrities. Think of ex- Love Island stars! A perfect example of a mega influencer campaign would be Oh Polly x Molly-Mae. 

  1. Celebrities 

Celebrities typically have more than 5M followers and they are famous for their businesses and or professions. Celebrity influencers have massive exposure on multiple media platforms but you can expect to pay a hefty price for their services! 

The Benefits of Partnering with an Influencer

When it comes to marketing strategies, partnering with an influencer can be very beneficial for brands in terms of reach and visibility. Because they already have an established following, partnering with an influencer gives your brand the opportunity to tap into that existing audience and gain exposure to potential customers who may not have been aware of your product or service before. Additionally, when you partner with an influencer who shares similar values as your brand, it helps build trust between you and your customers as well as strengthen customer loyalty.

Finding the Right Influencers

It is important to find the right influencers for your brand in order to get maximum results from this type of partnership. You should look for people who have a large following that aligns with your target audience as well as shares similar values and interests as your brand does. Additionally, you should look at how engaged their followers are, are they actively engaging with posts? If so, it could be a sign that they may be more likely to engage with yours too! Lastly, make sure that they are passionate about your product or service; if they don’t seem excited about what they are promoting then chances are their followers won’t be either!

Social media influencers provide brands with a unique opportunity to gain access to a new market of potential customers as well as strengthen relationships between them and existing ones. Finding the right person for this type of partnership requires research and careful consideration; however, once you find someone who is passionate about what you do then you will reap huge rewards from this type of collaboration. Leveraging social media influencers can help brands effectively reach new audiences while increasing brand awareness and engagement, all without breaking the bank!

Need help with your influencer marketing strategy? Let us help! Get in touch today. 

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