Instagram Just Became Fully Indexable for Brands on Google

Public Instagram posts from business or creator accounts will be indexed by external search engines starting July 10th, 2025. This means your photos, reels, videos, and carousels will soon appear for a much wider audience directly in Google search results, reaching people even if they don’t use the Instagram app.

This is a fantastic opportunity to boost your overall brand awareness!

Read more: The Ultimate Guide to Instagram SEO (2025 Tips)

What Does this Mean for Your Marketing Strategy?

There’s an argument this was already the case for some scenarios but it’s now official. Your posts can now reach people who’ve never touched Instagram but are searching for what you offer. Finding stuff relied on Instagram’s own algorithms or Google searches. That’s now changed and is a game changer for brands.

Instagram’s new indexability lets your content break free from the app, and this opens up massive opportunities for exposure, but it also demands a sharper, more strategic approach to your digital marketing.

First, optimise your Instagram content for SEO. Use relevant keywords in captions, hashtags, and alt text to ensure your posts rank well on Google. Think about what your target audience is searching for and weave those terms naturally into your content.

For example, a fitness brand could use phrases like “home workout routines” or “best yoga tips” to capture search traffic. This isn’t just about visibility on Instagram’s Explore page anymore, you want to think about Google’s results page too.

Second, prioritise high-quality, evergreen content. Since your posts can now live beyond Instagram’s feed, create content that stays relevant over time, think tutorials, product demos, or behind-the-scenes looks that align with your brand’s story. This will drive consistent traffic from search engines, turning a single post into a long-term asset.

Staying Ahead Against Competitors

Use analytics tools to monitor how your Instagram content performs in Google searches. Are certain posts driving more clicks? Are specific keywords resonating? Lean into what works and refine what doesn’t. This also means your competitors’ content is now more discoverable, so stay ahead by consistently delivering value that stands out.

Audit your competitors’ Instagram profiles to see what they’re posting and how they’re optimising for search. Use these insights to refine your approach and carve out your niche. The beauty of this change is that it levels the playing field, small brands with smart strategies can outshine bigger brands who aren’t paying attention.

Choose Content Categories Wisely

Categories help search engines and users quickly grasp your post’s purpose, whether it’s fitness, food, or travel. When users save or share your post, it signals to Google that your content is valuable, pushing it higher in search results and amplifying your brand’s reach.

Keywords!

To dominate search results, weave keywords strategically across captions, hashtags, alt text, and even comments. Consistency is key, use the same core terms to reinforce your message.

Localise for Targeted Reach

If your brand serves a specific region, lean into local SEO to capture nearby searchers. Use location-specific keywords in your captions and hashtags.

Final Say

For Brands, this is a chance to reach audiences who might have never seen your content or message but are actively searching for what you offer.

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