Christmas is one of the busiest times of the year, and many businesses find themselves vying for sales. An essential element of any successful e-commerce marketing campaign is to have an optimised landing page for both web and mobile. This post looks at best practices to make sure your website …
We’ve seen huge shifts left, right and centre in Google’s search results throughout the last 2-3 months, many due to the YMYL/E-A-T update, and many that followed.
As it stands at the moment, there’s no real backing as to what the actual focuses were in these updates, however, it was …
The latest Google Update; referred to as the Medic update, E-A-T or YMYL, has seen significant changes to a few select sectors online, these including; health, E-commerce and business and smaller changes to smaller sectors including; finance, travel and technology and many others. Off the back of this, we have …
Whilst I was at home the other night my phone pinged to say I had an email, I was initially about to swipe left to delete it without further thought, but at a quick glance, I saw it had a subject of “Google Analytics”, and the first few lines of …
Content is and always will be one of the cornerstones in SEO. Not only does it help us spotlight to Google exactly what’s on a page and allow us to improve keyword visibility, but it’s also an excellent guide for any customer coming to the site. But is that it?…
In short – we think so! Read on to find out why…
What makes a good link?…
In early 2017, we found that site speed had become a real issue for one of our own clients following the launch of their new website. Although more aesthetically pleasing, the new site resulted in both a drop in page load times and poor user experience, impacting both search and …
As mentioned in our SEO predictions for 2017, voice search is becoming much more prominent in organic search. Not only is it a big feature on the latest mobile phones, devices such as the Amazon Echo and Google Home are shipping by the millions, and they’re adding another dimension …
Both internal and external duplicate content can often go undiagnosed for long periods of time, especially if you’re working with pre-existing content that you haven’t written yourself. Below we’ll go through a quick guide on how to diagnose duplicate content, and we’ll also outline some handy tools and pointers to …
Something that seems to be cropping up a lot recently throughout the world of SEO, Google and beyond, is Google’s “Crawl Budget.” The importance of it is certainly growing rapidly, and is keeping many SEO experts on their toes.
In this article, we take a brief look at what Google’s …