The Do’s and Don’ts of Writing a Successful Google Ad

Adam Lewin

· PPC Management

Google ads can be a great way to bring in more customers and improve your business’s visibility online. But writing an effective ad is not always easy. Here are some tips on how to write a great Google ad, as well as examples of what works and what doesn’t.

What are Google ads and why should I use them?

Google ads are a form of online advertising that allows businesses to promote their products and services to potential customers. They appear as small text ads on the top and bottom of the Google search results page.

There are many reasons why you should use Google ads to promote your business. Firstly, they are a very effective way to reach a large audience at a relatively low cost, quickly and easily. They also allow you to target your ads very specifically so that only the people who are most likely to be interested in your products or services will see them.

If you are considering using Google ads to promote your business, there are some important things to keep in mind. It is essential that your ad is well-written and accurately reflects what your business has to offer. It should also be targeted toward the right audience so that you are not wasting your time and money on people who are not interested in what you have to promote.

What makes a good Google ad, and what makes it fail?

When it comes to writing a Google ad, there are a few things to keep in mind in order to make sure it’s successful. First and foremost, the ad should be relevant to what the customer is searching for. If they’re looking for a specific product or service, your ad should reflect that. It’s also important to make your ad stand out from the rest by using unique and attention-grabbing language. You want potential customers to click on your ad, after all.

However, there are also a few things you should avoid doing if you want your Google ad to be successful. One big no-no is using too many keywords, as this can make your ad seem spammy. You should also steer clear of using exclamation points, as this can make your ad seem unprofessional. Finally, avoid making false claims in your ad; if customers feel misled, they’re unlikely to do business with you.

Tips on how to write an effective Google ad

When it comes to advertising your business online, writing a great Google ad is essential. You can draw in more customers and improve your business’s visibility by including the right keywords and creating an attention-grabbing headline. Here are a few tips on how to write an effective Google ad:

  1. Start with your target audience in mind – Who are you trying to reach with your ad? Write your ad with this audience in mind, using language and keywords that they will understand and respond to.
  2. Make your headline count – Your headline is the first thing that people will see, so make sure it’s attention-grabbing and relevant to your business and target keywords. Try to use a combination of keywords and action words to create a strong headline that will draw people in.
  3. Include valuable information – In addition to your headline and keywords, be sure to include detailed information about what your business offers and why customers should choose you over your competitors. Keep the tone of voice similar to the landing page and use compelling language and highlight any unique selling points that you have.
  4. Keep it concise – People have short attention spans, so make sure your text is to the point making and making use of the full character limit.
  5. Use images or video – When available adding an image or video to your ad can make it more visually appealing and can help to capture the attention of potential customers. Experiment with different images and media and see what works best for your business.


Google Ads are a great way to promote your business online. By including the right keywords, creating an attention-grabbing headline, and keeping your ad concise, you can draw in more customers and improve your business’s visibility.

Following these tips, you will be well on your way to writing a successful Google ad that will help improve your business and bring in more customers. So give it a try today, and see how well your ad performs!

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