Strides have been made this year towards protecting bees, with the EU voting to ban many bee-harming pesticides and more people joining the fight to save them. Despite this bee and other pollinator numbers are still declining, and the battle is continuing. We have been pleased this year to see …
We’ve seen huge shifts left, right and centre in Google’s search results throughout the last 2-3 months, many due to the YMYL/E-A-T update, and many that followed.
As it stands at the moment, there’s no real backing as to what the actual focuses were in these updates, however, it was …
It’s beginning to look a lot like Chri…OK, I can’t bring myself to finish that. It’s October; in the majority of contexts, excluding marketing, it should be a criminal offence to drop the C word at this time of year. Whilst it’s perfectly fine to let your inner grinch roam …
How to prepare your social media marketing strategy for Christmas on Facebook. Let’s look at the key points to cover to get you started early for the Festive Season, to ensure good ROI on your AD’s, and you don’t miss out on sales.
We have seen increasing amounts of traffic …
Lighting specialists Festive Lights came to us with clear aims to be the leading name in festive and occasion lighting in the UK. With a huge website in need of optimisation, this was no easy task.
As you’d expect, Festive Lights are heavily influenced by seasonality. Peak season begins in …
Social media and the digital marketplace is an ever-growing industry, with the vast majority of the population now online and willing to make purchases there. It’s not as easy as just publishing an ad campaign and expecting it to bring in the masses though. Everyone knows targeting is important, but …
The latest Google Update; referred to as the Medic update, E-A-T or YMYL, has seen significant changes to a few select sectors online, these including; health, E-commerce and business and smaller changes to smaller sectors including; finance, travel and technology and many others. Off the back of this, we have …
Research and preparation is key to creating an effective digital marketing outreach campaign and an effective campaign can give your brand great exposure, gain authoritative backlinks to your site to improve search engine rankings and drive traffic and sales to your website.
In this article we’ll take you through the …
With all the emphasis on site speed and a rise in the adoption of SVGs for web graphics due to increased use of retina type screens, optimising vector graphics has never been more important but not everyone goes to the trouble of ensuring this is always the case. One of …
As a Yorkshire based agency it would be rude if we did not mark Yorkshire Day! So we thought we would produce a fun infographic showcasing the very best this fascinating county has to offer as well as some interesting facts and figures.
As you would guess Yorkshire Day celebrates …