The GDPR apocalypse has been and gone. Like many, I didn’t bother re opting-in or even opening the majority of GDPR emails that flooded in the month leading up to the 25th May, and those that I did open, I unsubscribed to. I read an article recently saying that GDPR …
In this article we’ll talk about how to get journalists to open, click, and interact with your email pitches. I came across a recent article by Agility PR Solutions, which issued a breakdown on their recent statistics gained from their database analysing over 4,400 distributions. Before we highlight the …
One digital marketing strategy that works well for our clients is based around creating evergreen content that will not only stay relevant and fresh for readers over a long period of time, but will also continue to generate traffic and coverage long after it has been published.
Here we will …
In recent years, consumers have become savvy to established marketing techniques such as adverts, banners and emails which no longer have the same impact as they used to. With so many consumers now turning to ad blockers, skipping video adverts and scrolling past banner ads, companies are having to come …
This is the first stage of our Digital Marketing journey: the process we follow when working with clients on content and social media marketing. Here we look to understand more about the client, their ideas, their competitors and what their processes and end goals are. Research and discovery are the …
A digital presence doesn’t just happen overnight. Everyone starts at the bottom, making connections with others in their industry or their customers, before rising through the ranks to make an impact. But you can’t just go about that haphazardly hoping that something good will come out of it. Instead, there …
All design work involves a certain amount of creativity, but there are certain projects where you have to temper that creativity to deliver something usable in line with user expectations. For example, you wouldn’t want new BBC News or Amazon websites that included visual flourishes that distracts the user from …
In part 1 of our how to plan a customer retention strategy, we looked at reducing lost or inactive customers, great customer service and staying true to your company ethos by being transparent and consistent.
In part 2 we will look in more detail about some of the top …
In the UK our bees are in trouble and are facing serious threats with loss of species and decline in populations. Last year we adopted a beehive on an organic farm and became interested in raising awareness to help people understand the importance bees play in our eco system.
There …
Here we will guide you through how to integrate Sage Pay’s “Form” method of integration. Sage aren’t much help here with their overly complicated integration kits, but a huge shoutout goes to Timur Olzhabayev and his library on Github which simplifies the process.
Step 1Download the afforementioned library from …