9 Proven Ways To Increase Website Traffic in 2025

Driving website visitors to your site is essential for a strong online presence. A stylish design is a great start, but you need people to see that design! Whether you’re a small business owner, a local business, or you run your own blog, learning how to increase website traffic is vital.

There are plenty of methods to boost web traffic, and no one can say for certain which the best way for you will be. We always say that you shouldn’t have all your eggs in one basket, so a great way to do it is to keep a careful balance of spending a bit of time on everything without spreading your skills too thin. For some companies, SEO might be the best method to secure potential customers over a sustained period of time; for others, the quick wins of social ads might be a winner. It’s a good idea to research your industry or niche first as well as considering your goals – are you just looking to increase website traffic for visitors to boost brand awareness or to increase your ad revenue, or are you wanting customers in a shopping mindset?

Read more: How Google AI Overviews & AI Mode Will Impact Your Traffic in Search

In this detailed guide, we explore nine powerful strategies, from search engine optimisation to social media marketing, packed with best practices, free tool suggestions, as well as some examples and case studies, directly from our own North Yorkshire and Leeds‑based digital marketing agency.

[Updated July 2025]

Table of Contents

1. Create High‑Quality Website Content
2. Embrace Video Content
3. Leverage Organic Social Media Marketing & Paid Social Ads
4. Prioritise Search Engine Optimization (SEO)
5. Build High‑Authority Backlinks
6. Harness Email Marketing
7. Use Digital PR & Local Case Studies
8. Strengthen Internal Links & UX
9. Optimise User Interface & Mobile Experience
10. Bonus: QR Code Strategies
11. Local Agency Strategy – Spotlight Case Study
12. Tracking Your Progress with Google Analytics & Search Console

1. Create High‑Quality Website Content

A foundation of high‑quality web content is indispensable. Aim for:

• In‑depth blog posts answering common search terms.
• Educational landing pages optimised for long‑tail keywords.
• Specialised guides (for example, “SEO for Leeds local businesses”).
• Employee quotes, client stories, and company updates.

A healthy content strategy means consistently publishing new content that meets your target audience’s needs, making it easier to rank for relevant keywords, improve click‑through rate, and capture organic search traffic.

The key factor is to also make sure that you are publishing engaging content. Your users’ on site experience needs to be worthwhile. And don’t forget that not all website traffic is equal! While organic search engine results, for example, might drive you a high number of visitors, they might not be the type of users that will convert. 

Read more: Boosting your SEO with Old Content

Let’s say two websites are targeting the keywords: “organic baby clothes UK”. Both rank for the same search terms, but their content is tailored to different user intents.

Baby Clothes Retailer Website (Intent: Buy Now)

This e-commerce site is focused on converting visitors into customers. Their content includes:

• A product landing page with a clear layout of baby clothes by size, colour, and material.
• Information on fabrics, such as GOTS-certified organic cotton or bamboo blends.
• Reviews, trust badges, and secure checkout options to increase click-through rate and conversion.
• A discount code for first-time buyers to boost purchases.

The target audience is a parent or gift-buyer ready to make a purchase, they’re after a quick and easy way to shop for high-quality baby clothes.

Parenting Blog Post (Intent: Research and Learn)

This blog post is designed for people who want to understand their organic baby clothes options before making a decision. Their content includes:

• An in-depth guide titled “Why Organic Baby Clothes Are Worth It (+ Our Top UK Picks)”.
• A breakdown of the types of fabric to avoid and which certifications to look for.
• Links to multiple brands with pros and cons (including the retailer above).
• Advice on sizing, how fast babies grow, and how to choose the right wardrobe essentials.

The target audience is a parent doing research – they’re looking for useful information before they commit to buying.

Why It Matters

This example shows how two websites targeting the same keyword can succeed by creating different types of content based on user intent:

• The retail site is designed for transactional intent: visitors want to buy.
• The blog is designed for informational intent: visitors want to learn.

Both are using high-quality content, but aligned with different stages of the buying journey. By understanding what your website visitors are really looking for, you can better optimise your web pages, boost organic traffic, and ultimately increase page views and conversions.

Pro tip: Use keyword research tools (e.g., SEMrush, Ahrefs, RankIQ) to identify low‑competition target keywords and popular related terms like “SEO agency Leeds rates” or “PPC agency North Yorkshire”.

2. Embrace Video Content

The rise of video content continues, it’s now a must for engaging social networks. Businesses can see incredible results by:

• Creating series. For example, for an agency you could create a series like “SEO Tips from Leeds Experts” that answer long-tail keywords in an approachable format.
• Sharing behind-the-scenes glimpses, such as a “Day in the Life at a Yorkshire Agency” or short explainer videos introducing services like Google Ads or technical SEO.
• Embedding YouTube videos into your blog posts or landing pages to improve dwell time and add extra value to your web content.

We know video content is rapidly becoming people’s preferred way to consume engaging content. It’s also a great way to showcase your products or services in action. Beyond sales, it helps to build trust, demonstrate your expertise, and humanise your brand.

Read more​: The Benefits of Video Marketing and How to Get Started

You can film casual “meet the team” introductions or go all-in with thought leader interviews and campaign recaps, either way, it strengthens your social media presence and drives website visitors to explore more.

Amazingly, when optimised with relevant keywords, your videos can now not only appear in Google search results, but also rank highly in the video carousel, particularly if hosted on a YouTube channel. Zight claims that video content can increase organic website traffic by 157% and conversion rates by 85%!

3. Leverage Organic Social Media Marketing & Paid Social Ads

A strong social media presence is vital in 2025. Social media posting and running ads can significantly increase the number of visitors to your website and establish your business as active and one which provides helpful content.

Read more: 15 Social Media Tasks You Can Do In 15 Minutes

Here’s how we use social media marketing to drive website traffic for our clients:

• Optimise social media profiles with branded banners, contact info, and links.
• Share useful content that people really need to click through on as part of our clients’ regular organic social media posts.
• Run targeted social ad campaigns to hit the right people at the right time. Whether the goal is to increase traffic to your own content, boost conversions, or simply to build trust, social media is a good place for this.

With 2.6 billion users on Facebook, 1.4 billion on Instagram, and 1.8 billion on TikTok, maintaining activity is essential to keep you in front of your target audience’s eyes and at the forefront of their minds when they go to make a purchase.

Plus Facebook ads are such a quick win! We love switching on a client’s perfectly designed and optimised social ads and just watching the clicks and conversions roll in – it’s so satisfying! Especially when you’ve got a client who’s ROAS averages around 7.5x ad spend on a consistent basis, with spikes . Facebook ads for ecommerce businesses are our favourite type of client, just saying!

Read more: How to Maximise Your Facebook Ads ROI

4. Prioritise Search Engine Optimization (SEO)

Search engine optimisation is the long game. The key components include:

• On-page SEO: Use your page title, headings (H1–H3), and content quality to reflect target keywords.
• Off-page SEO: Digital PR and outreach.
• Technical SEO: Improve site speed, mobile friendliness, and secure hosting.
• Local SEO: Claim your Google My Business listing, optimise citations, and collect reviews.

If you’re serious about increasing your organic search traffic (which you should be!), use Google Search Console to track keyword performance, and Google Analytics to monitor organic traffic and conversion events.

​Read more: Oeco Garden Rooms: Using evergreen content as a digital marketing strategy

The biggest challenge we see among clients who are struggling with SEO is the time commitment. SEO isn’t a straightforward job but does have HUGE wins. Take for example our client, Jacobs & Dalton. They were a brand new business when we launched them. This is great as they were a completely clean slate, however it meant that they had no historic rankings and we had to build everything entirely from scratch. It took time, but over the course of a year, they increased their organic traffic by 500%! 

As we said, this doesn’t happen overnight with SEO, which is why we always suggest a winning combination of working on increasing your search visibility with tactics like digital PR, content strategy and technical SEO alongside quick wins like Google or social ads.

5. Build High‑Authority Backlinks

Diving a little deeper into SEO for increasing your website traffic: backlinks. The good news is that it’s not just about guest posting any more!

A backlink from an authoritative website boosts the credibility and ranking of your website. Here you can harness the power of influencer marketing and invite influencers to guest blog for you, collaborate with them, and aim for high-authority media outlets to feature your content. This style of outreach and digital PR strategy is brilliant as it not only boosts your website’s SEO value, but it can also drive direct traffic when you find just the right place to feature your brand!

Google also loves you following their E-E-A-T (Experience, Expertise, Authoritativeness, Trust) guidelines. For example, a thought leader case study published in regional press can generate strong backlinks as it positions your brand as an expert, as well as traffic. 

Read more: How to Stop an SEO Decline

6. Harness Email Marketing

Email marketing is still an exceptionally powerful channel, and it’s a very quick win once you have a well-engaged mailing list. 

By using email marketing, you’re hitting your customers with a notification that they’ll inevitably see in some way, and if you do it effectively they’ll click through. 

Real Life Example

For one of our ecommerce clients, email marketing worked best around sale times, especially in Q4. Promoting a sale via an email campaign saw a minimum of 26% uplift in purchases compared to when there wasn’t an email accompanying our other marketing strategies, and up to a 41% increase in website traffic! During one of these campaigns, despite the promotion giving customers 15% off, the client actually saw their customers’ purchase value increase – more than enough to cover the decrease in profit that the discount took off! In real terms, this meant that, for example, a customer would normally purchase a basket of an average of £48.60, but the purchases from the sale resulted in the average basket value increasing to £62.40, meaning even with the 15% discount, the average order value had increased by 8.6%!

Read more: How to achieve more interactions and clicks throughs in your email distributions

Here are some top ways you can use email marketing to increase website traffic:

• Create a free guide (for example, “Top 10 SEO Tips for UK SMEs”) as a lead magnet to build an email list of engaged users.
• Use pop-ups offering eBooks or discount code sign-ups on your website.
• Create a strategy of email newsletters that provides what your customers actually want. No content for the sake of content!

Pro Tip: Segment your list by services or products, for example (and we keep using these agency based ones as it’s what we know best!), clients interested in search engine optimization or PPC/paid ads agencies in Leeds, to improve relevance and engagement to a particular list – that way they won’t unsubscribe if they receive an email that’s slightly off topic for them.

7. Use Digital PR & Local Case Studies

Digital PR builds ​brand awareness and web traffic simultaneously:

• Publish press releases on local news portals.
• Showcase case study successes, like we have with Jacobs & Dalton (see below!).
• Round up expert commentary on trends.
• ​Start your own trend! Here’s how we launched the original Instagrammable trend​ for one of our clients!​

Highlighting positive reviews and collaborations with industry influencers positions you as a trusted authority regionally.

Read more: What is Digital PR and How Can it Help Your Business?

8. PPC & Google Ads

While SEO lays the foundation for long-term organic search traffic, pay-per-click (PPC) advertising is the fast track to website visitors, especially if you’re a small business owner looking for immediate results.

We often find that the best way to generate fast, qualified traffic is to combine SEO and PPC, particularly for clients in highly competitive spaces like e-commerce or local services. Platforms like Google Ads allow you to target the right people based on search terms, location, behaviour, and even the time of day.

Read more: The Do’s and Don’ts of Writing a Successful Google Ad

Here’s how we make it work for our clients:

• Target the right keywords: Not just high-volume keywords, but high-intent ones like “emergency plumber in Leeds” or “buy oak tables UK.”
• Craft compelling ad copy: The copy should be clear, urgent, and match user intent, with phrases like “next-day delivery” or “free guide.”
• Design effective landing pages: Every ad should direct to a dedicated landing page with a clear CTA (call to action). This improves quality score, lowers CPC, and increases conversions.
• Use extensions to boost visibility: We always add sitelinks, callouts, location data, and structured snippets to make ads more informative.
• Track everything: From conversions to page views, we hook up campaigns with Google Analytics and Google Search Console to monitor site’s performance and ROI.

The Google ads method can be a bit of a minefield for beginners though, so we’d recommend starting slow and following the best practices – and don’t always listen to Google’s advice!

9. Optimise User Interface & Mobile Experience

A smooth, responsive site improves user experience:

• Simplify navigation menus for easy discovery of your core pages.
• Compress images and minimise JavaScript to boost load times.
• Test across mobile devices to ensure consistency.

A better UX leads to higher page views, lower bounce rates, and improved conversion rates from organic traffic. 

Read more: Why Consider a Custom-Built Website in 2025?

Poor user experience is a really easy way to lose out on traffic if someone simply can’t navigate around your site! Sometimes all it takes it looking at it through your customer’s eyes, and sometimes you need a web design agency to take a look with a fresh pair of eyes for you.

Bonus: QR Code Strategies

Engage event attendees or local events with QR codes linking to landing pages:

• Example: A Leeds Business Expo booth linking to a “free SEO audit form”.
• Add QR codes on printed flyers for your “Free PPC guide for North Yorkshire SMEs”.

Yorkshire Agency Strategy – Spotlight Case Study: Jacobs & Dalton

Bronco partnered with Jacobs & Dalton, a Yorkshire-based sheepskin company. Our full-service digital marketing campaign combined on-page SEO, PPC, content marketing, digital PR, social ads, organic social media strategy and web design.

Read more: Taking a Brand New Unknown Business to Number One with Full Service Digital Marketing

This campaign showed the power of combining on-page SEO, social media marketing, email marketing, technical SEO, and digital PR – a strategy any Yorkshire SEO agency would be proud of!

Tracking Your Progress with Google Analytics & Search Console

To know that your strategy for increasing website traffic is working, you do need to do a bit (or sometimes a lot!) of analysis and tweaking to keep everything running as smoothly as it should be.

Use Google Analytics to track:

• Page views and engagement rates
• Audience location and device usage
• (Goal-based) conversion tracking

Use Google Search Console to monitor:

• Impressions and clicks on high-volume keywords
• Average position in SERPs
• Search terms driving traffic and potential gaps

You can set up alerts for changes in indexing, or high-performing long-tail keywords, allowing you to refine your content marketing and SEO tactics continually.

Final Takeaways

Growing web traffic isn’t about a silver bullet – it’s the sum of strategic, consistent action:

• Publish high-quality content tailored to your target audience
• Optimise for search engines and local queries
• Use multiple channels—social networks, PPC, email marketing, and digital PR
• Bridge offline and online with QR codes
• Track everything using Google Analytics and Search Console

Focus on your target audience, track your results using tools like Google Analytics, and never stop creating original content. That’s the long-term formula for success.

Need help? We’re here to support business owners looking to grow traffic, visibility, and authority.