Our Need for Speed: Part 2

Last week I wrote about our efforts in speeding up the David Naylor website in an attempt to get a perfect 100 out of 100 score on Google PageSpeed Insights (GPSI). We got close but we’re stuck on one last problem; server response time.

We’ve improved things a little since …

Read Article

What to do when your split test is failing?

Every fibre of your being tells you that your split test results are wrong and the variation you’ve been running should be converting better than the original.

You’ve not just changed some small bits of copy or reorganised pre-existing content, you’ve built something brand new or included some new feature …

Read Article
say hello.we'd love to hear from you!