The e-commerce market has seen an unprecedented increase for over a decade now and shows no signs of slowing down. In fact, as of August 2018, internet sales accounted for 18% of all retail sales in the UK and is expected to be worth over £177 billion in 2019.
With …
Although it is good practice to review your digital marketing strategies regularly, it is also important to take the time to analyse the whole campaign periodically. Much like spring cleaning your house, reviewing all aspects of your digital marketing campaigns allows you to keep it running optimally, especially in this …
Research and preparation is key to creating an effective digital marketing outreach campaign and an effective campaign can give your brand great exposure, gain authoritative backlinks to your site to improve search engine rankings and drive traffic and sales to your website.
In this article we’ll take you through the …
In recent years, consumers have become savvy to established marketing techniques such as adverts, banners and emails which no longer have the same impact as they used to. With so many consumers now turning to ad blockers, skipping video adverts and scrolling past banner ads, companies are having to come …
In part 1 of our how to plan a customer retention strategy, we looked at reducing lost or inactive customers, great customer service and staying true to your company ethos by being transparent and consistent.
In part 2 we will look in more detail about some of the top …
One of the best ways of continually growing your customer base and saving money on acquiring new leads is to build up your customer retention strategies so that first time customers become loyal customers.
Too many companies focus on the acquisition of new customers, and while this is an important …
According to recent industry studies, 71% of people would like to see digital adverts that are specifically tailored to their personal tastes and shopping habits, and that the vast majority of people are tired of seeing irrelevant pop ups, banners and adverts when browsing online.
Irrelevant adverts are a common …
Digital marketing can invariably be a little hit or miss in terms of coverage and shares and not even the best companies in the world can produce campaigns that win every time, but following some of these key factors below can help your digital marketing campaigns move up a level …
Throughout my time working with the digital marketing team here at Bronco, I have had the pleasure of running many PR campaigns for some great brands. Although these have covered a diverse range of sectors, when it comes to gaining great coverage they all have one thing in common – …