Digital Media Marketing sounds like a simple enough process, wouldn’t you think? Write or design something awesome, send it out into the world and watch it grow, right? In fact, the process our DMM team works on every day is far more complex and involves a lot more than you …
Last year I wrote about ‘The Art of Social Shopping’; as it’s been a year I thought I would look at how far or not so far social shopping has come. Like a lot in the digital world I did think we would be using social shopping pretty …
“My personal definition on influencer marketing is having someone else tell your story for you.”
– Joe Sinkwitz CEO of Intellifluence.com
What is influencer marketing?One of the most influential forms of marketing for brands is reviews; consumers now inform their purchasing decisions based massively on reviews. As the world …
As we’re sure you all know, today Her Majesty the Queen turns 90. Here at Bronco, we wanted to make sure we celebrated the big day in style both for ourselves and our clients. This morning saw us presented with a celebration cake in the form of the crown (big …
Time seems to move quickly in the world of digital, by the time you have finished working on one content marketing campaign, you’re straight onto the next. Brainstorm sessions are full of bright eyed marketers with the next ‘big idea’ and clients eagerly anticipating your next awesome move. You may …
Resident Bronco blogger Sian here to talk about where we think blogging will head in 2016. Last month our team published our predictions for the state of digital marketing in the coming year, and true to form, I managed to write 450+ words on the topic – woops! I …
We found 2015 to be quite an exciting year, as a company we tried out a number of new digital marketing concepts, from working on exciting social media campaigns to taking the infographic to the next level with gifographics. We are certain 2016 will have as many new challenges, concepts …
If I’m honest all I have really ever used Snapchat for is to send random images and messages to my friends (normally at the annoyance of those around me). I hadn’t really looked at the implications of Snapchat for brands and as a social media portal, well until now when …
It doesn’t seem long since advertising was first launched on our favourite social networking sites (amidst some furore) and now, many are going one step further by launching the option for consumers to buy products through their platforms. The way consumers shop and adapt to different platforms available, including tablets …
Harvey Nichols took an unusual approach in promoting their new loyalty app with a “tongue in cheek” campaign featuring shoplifters. To encourage people to sign up to their new app and to “get freebies legally” they launched the campaign “You’ve been Harvey Nicked!” last week. It uses CCTV footage of …