Website sameness is a term coined to encapsulate the view that many newly launched websites are converging on one or two similar styles. For a number of reasons, standardisation as a trend has become more prevalent in recent years resulting in a lack of innovation in many new websites.
At …
Content is and always will be one of the cornerstones in SEO. Not only does it help us spotlight to Google exactly what’s on a page and allow us to improve keyword visibility, but it’s also an excellent guide for any customer coming to the site. But is that it?…
The Royal Engineers Association promotes and supports the Corps of Royal Engineers among members by fostering a spirit of comradeship and service, and by maintaining an awareness of Corps traditions.
The Association also acts as a link between serving and retired members and provides financial and other assistance to serving …
Don’t have time to read lots of blog posts and articles on digital content and social media marketing? I am here to help, check out my compact guide to digital media marketing covering the need to know bits without the fluff.
Content is King or Queen Campaign creation the basics…
I hoped being set the challenge of organising a group of list items so that they’re arranged top to bottom, left to right was going to be fairly simple with CSS Grid Layout; but it proved a little tougher than I expected.
With grid-auto-flow:column I expected that I could easily …
Every year there is always a new challenge to face in digital marketing, whether it’s Google updates, changes to development and websites, or marketing strategies. 2017 was no different and as a team Bronco faced a number of changes in the sector working with our clients and also as a …
As marketers we’re constantly pushing out brand messages and promotions to target new audiences, clients and customers to help businesses grow and develop. Whilst this is common practice and common sense, it can be easy to forget the customers you’ve already won, having little to no plan in place to …
Refresh or redesign? This was a popular discussion point in the web community a couple of years back, advocating that not all websites need a big redesign every few years. Instead small incremental changes can be made over time ensuring the site continuously adapts to a changing company.
This approach …
Digital marketing can invariably be a little hit or miss in terms of coverage and shares and not even the best companies in the world can produce campaigns that win every time, but following some of these key factors below can help your digital marketing campaigns move up a level …
Cinemagraphs (a combination of cinema and photograph) are living photographs, a still image with subtle animation that infinitely loops to create a mesmerising effect. Although they look complex they are relatively easy to produce in Photoshop. The key to a great Cinemagraph is choosing the right footage.
Choosing footageWhether …